Head of Influence Marketing

Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Perfect for those who aim to:

• Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth;

• Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators;

• Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team;

• Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage;

• Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance;

• Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.

Experience you’ll need to bring:

• 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role;

• Experience working in iGaming;

• Proven experience developing and executing influencer marketing strategies;

• Experience managing influencer campaigns across global markets;

• Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions);

• Experience managing budgets and optimizing campaign performance;

• Experience hiring, mentoring, and leading a team;

• Ability to identify new trends, platforms, and growth opportunities;

• English level - at least Upper-Intermediate;

• Spanish - will be a plus.

It's a perfect match if you have those personal features:

• Strong ownership and accountability;

• Proactive mindset with a hands-on approach;

• Results-oriented and data-driven;

• Strategic thinking with the ability to turn ideas into action;

• Strong leadership and people management skills;

• Adaptable and comfortable working in a fast-paced environment.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.