Brand Awareness Media Buyer

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

• Develop and execute brand awareness strategies across paid channels (Display, Video, Social, Native, Direct Publisher Deals);

• Plan media mix and allocate budgets to maximize reach and frequency efficiency;

• Launch and manage campaigns across platforms (TikTok, DV360, programmatic networks, YouTube, etc.);

• Ensure proper tracking of awareness KPIs (impressions, reach, frequency, viewability, VTR);

• Optimize campaigns based on CPM, reach, frequency, and engagement metrics;

• Run A/B tests on creatives, audiences, placements, and bidding strategies;

• Analyze performance and generate actionable insights;

• Prepare reports on reach, CPM, frequency, and cross-channel performance;

• Collaborate with creative team to brief, test, and improve ad creatives;

• Identify high-performing messaging, formats, and angles;

• Test new traffic sources, formats, and tools;

• Monitor market trends and competitor activity;

• Manage budgets and ensure efficient spend pacing;

• Negotiate with external partners: securing cost-effective rates for high-visibility ad placements to maximize reach.

Experience you’ll need to bring:

• 2+ years of experience in media buying (focus on brand awareness or upper-funnel campaigns);

• Hands-on experience with key platforms (Meta, TikTok, Google Ads, DV360, or programmatic networks);

• Strong understanding of brand metrics (CPM, reach, frequency, viewability, VTR);

• Experience working with multi-channel campaigns and media mix planning;

• Proven track record of launching and optimizing campaigns at scale;

• Experience with A/B testing and performance-driven optimization;

• Ability to analyze data and turn insights into actionable decisions;

• Experience with reporting and performance evaluation across channels;

• Strong collaboration skills with creative and analytics teams;

• Experience as R&D media buyer (BA & Performance-based) will be a plus - explore and test new traffic sources, ad formats, and platforms (networks, DSPs, emerging channels);

• Experience with LATAM markets will be a HUGE plus.

It's a perfect match if you have those personal features:

• Analytical mindset with strong attention to detail;

• Curiosity and a proactive approach to testing new ideas and channels;

• Structured thinking and the ability to work with hypotheses and data;

• Result-oriented with focus on measurable outcomes;

• Ability to balance creativity with data-driven decision making;

• Strong ownership and accountability for campaign performance;

• Adaptability in a fast-changing environment (platforms, trends, algorithms);

• Critical thinking and the ability to challenge assumptions;

• Good communication skills and ability to work cross-functionally;

• Ability to prioritize and manage multiple tasks effectively.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.