Head of Retention
Growe welcomes those who are excited to:
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Develop and lead the CRM strategy for Latin America, Asia, and Africa, ensuring our clients are at the center of everything we do;
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Manage and scale a talented, experienced CRM team, aligning daily operations with strategic objectives;
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Deliver regular reports on CRM performance and KPIs, providing data-driven insights that support decision-making and strategy refinement;
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Communicate the success of the strategy and team by providing analytical data that facilitates informed decision-making and strategic refinement;
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Analyze data to identify growth opportunities, whether that is boosting sales, driving upsells, or retaining top clients through customized marketing campaigns and VIP offers;
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Foster innovation by implementing new mechanics such as gamification, quests, and tournaments, continuously adapting strategies to rapidly changing market conditions;
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Collaborate closely with other departments to deliver exceptional experiences for high-value clients.
We need your professional experience:
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At least 1 year in a leadership position (e.g., lead or head role), managing teams of 6+ people with the ability to inspire and motivate them to achieve goals and deliver exceptional results;
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5+ years of experience in CRM-related roles, demonstrating a deep understanding of the full user flow cycle;
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Experience in global markets, especially Latin America, Africa, or Asia;
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Demonstrated experience in implementing gamification strategies (e.g., quests, tournaments) to boost engagement and retention;
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Proficiency with CRM tools such as Optimove, Smartico, SugarCRM, or similar platforms;
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Strong skills in Excel and Tableau for data analysis (Python and R are a plus, but not mandatory);
We appreciate if you have those personal features:
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Strategic mindset with the ability to align CRM strategy with the company's goals;
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Proven leadership in managing teams, developing employees, and solving complex challenges;
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Data-driven approach, with the ability to analyze metrics and user behavior to drive informed decisions;
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Innovative thinker, skilled at implementing new trends, gamification strategies, and creative solutions;
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Excellent collaborator, able to work effectively with cross-functional teams;
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Highly adaptable, thriving in dynamic, rapidly changing market environments.
We are seeking those who align with our core values:
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GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
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DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
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BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
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