Field & Community Marketing Manager

🦄 About Flipdish

At Flipdish, we’re proud to be an Irish unicorn (valued at over $1bn) on a mission to help independent restaurants flippin’ thrive in a world transformed by technology. While Flipdish has grown rapidly, our focus has always remained on our customers and their needs. We’re more than just an all-in-one technology ecosystem—we’re a team deeply committed to supporting the people behind the food industry.

We go the extra mile to truly understand our customers (even putting our C-suite to work on the frontlines). With roots in the industry, we’ve worked in busy kitchens and managed thriving restaurant franchises.

At Flipdish, we give independent operators and chains the tools to compete, grow on their own terms, and fall back in love with what they do best.

About the role: We’re seeking an experienced and passionate Field & Community Marketing Manager to join our team and support both our field marketing initiatives and community-building efforts across local markets. In this role, you will work closely with the commercial team, which includes inbound and field sales managers, to generate leads, build relationships with key customers, and engage with local communities in the UK and Ireland. You will act as the bridge between Flipdish and local businesses, driving awareness, advocacy, and customer loyalty in our key focus cities.

Key Responsibilities:

• Field Marketing:

  • Plan, execute, and optimise localised marketing campaigns to drive demand generation and support lead conversion from inbound and field sales teams.
  • Organise and manage local events, such as trade shows, product show cases, meetups, and partner events, to promote Flipdish and build relationships with prospective customers.
  • Collaborate with the Sales Enablement Manager to develop tailored sales enablement tools and collateral to engage local takeaways and Quick Service Restaurants (QSR) effectively.
  • Track and report on field marketing campaign performance, optimising efforts to ensure maximum ROI.

• Community Building & Engagement:

  • Act as the primary point of contact for managing local communities of Flipdish customers, identifying hero customers and brand advocates.
  • Create and manage local WhatsApp groups, online forums, and other communication channels to engage with customers and foster an active, collaborative community.
  • Organise and host local meetups, networking events, and focus groups to strengthen relationships with existing customers and attract new takeaways.
  • Engage with local influencers, food bloggers, and industry leaders to amplify Flipdish’s brand presence and support community-driven marketing efforts.

• Content Creation & Advocacy:

  • Organise and produce local podcasts, video content, and case studies that highlight success stories, showcase Flipdish’s impact, and demonstrate the value of our platform.
  • Work with the PR team to engage with local media, securing press coverage and building Flipdish’s reputation in regional markets.
  • Identify opportunities for co-marketing initiatives with local customers and partners to drive community engagement and referrals.

• Sales Enablement:

  • Collaborate with the Sales Team, Product Marketing, and Sales enablement to ensure that field marketing initiatives align with sales goals and objectives.
  • Support the commercial team with key insights from local communities to refine sales strategies and messaging.

• Local Market Insights & Reporting:

  • Monitor local market trends, competitor activity, and customer feedback to inform marketing strategies and campaigns.
  • Provide regular reports on the success of community engagement and field marketing efforts, using insights to optimise future campaigns.

Required Skills & Experience:

• 5+ years of experience in field marketing, community management, or related marketing roles, preferably within a SaaS or technology environment.
• Strong experience in planning and executing local events, campaigns, trade shows, and lead-generation activities.
• Proven ability to build and manage communities, both online and offline, and foster engagement among diverse groups.
• Excellent communication skills, with the ability to engage with stakeholders at all levels, from local takeaways to senior leadership.
• Self-motivated and able to manage multiple projects with competing deadlines.
• Passionate about food tech and the restaurant industry, with a deep understanding of the challenges and opportunities for local businesses.

Nice to Have:

• Experience working with Salesforce and HubSpot.
• Familiarity with the takeaway/restaurant industry.
• Experience supporting the creation of content (video, podcasts, blogs) and working with local media would be an advantage

Why Join Flipdish?

• Be part of a fast-growing scale-up with huge potential for personal and professional growth.
• Work in a collaborative and dynamic environment with a talented team.
• Competitive salary, benefits, and opportunity for remote flexibility.
• Opportunity to make a direct impact on the company’s growth in local markets.
• Access to exciting projects, events, and innovation within the food tech space.

🫀Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We’re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.

🙈 Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

We also understand some candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.