Product Design Lead

CAFU is one of the world’s leading global energy delivery and vehicle services platform. Since its launch in Dubai in 2018, CAFU has continued to drive innovation, champion convenience, and give back to their customers the most precious commodity of all – time.

Ranked number one in the 2023 LinkedIn Top Start-ups List, CAFU continues to make life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience and ease of use to make operating a car simpler and smarter.

Beginning with on-demand refuelling, CAFU continues to disrupt the status quo, connecting customers to an ever-growing roster of convenience-driven services, including on-demand car washes, battery, tyre and engine oil change services delivered anytime, anywhere!

Job Overview

We’re hiring a Product Design Lead to champion design excellence across every surface of the CAFU experience.

As a Product Design Lead, you’ll take end-to-end ownership of the design function at CAFU. You’ll guide product design across mobile, web, and internal platforms—supporting experiences that span logistics systems, field operations, customer apps, and brand-driven campaigns. You’ll partner closely with product, engineering, and marketing to create world-class user experiences that are functional, scalable, and visually distinct.

This is a player-coach role. You’ll lead a growing team of designers, evolve our design systems, shape brand expression, and stay deeply hands-on in high-impact work. You’ll bring vision and execution together—ensuring CAFU not only meets user needs but leads on digital product aesthetics and usability.

Key Responsibilities

Shape the Product Experience Across the Ecosystem
•    Own end-to-end product design for all CAFU surfaces: B2C apps, Pilot tools, B2B portals, and live operations dashboards.
•    Collaborate with PMs and engineers in cross-functional squads to deliver elegant, high-performing UX for both consumer and internal use cases.
•    Drive user-centric design in complex domains—logistics systems, agentic workflows, localization, and integrations with third-party platforms.

Guide the Team, Process & Design Culture
•    Lead and grow a player-coach design team, managing both in-house and outsourced designers.
•    Shape and run design sprints—from research and discovery through prototyping, validation, and production handoff.
•    Foster a culture of feedback, critique, and experimentation across product and design.

Advance CAFU’s Brand in Product Form
•    Maintain and evolve CAFU’s design system in close partnership with engineering.
•    Ensure brand cohesion and accessibility across platforms and partners, including co-branded integrations and campaigns.
•    Explore ways to evolve visual identity to reflect product maturity, speed, and sophistication.

Requirements:

•    7+ years of experience in product design, with at least 2+ years in a design leadership or player-coach role.
•    Proven ability to own design across consumer, internal, and operational platforms.
•    Strong foundation in both UI aesthetics and UX architecture—you balance polish with performance.
•    Experience working in a fast-paced product environment with tightly coupled design-engineering collaboration.
•    Proficiency in Figma, user testing tools, and structured research-to-delivery workflows.
•    Exceptional communication skills—you can influence decisions and unify product, engineering, and brand around a single experience vision.

Desirable Skills/Experience:

•    Experience in mobility, logistics, delivery, or platform-based ecosystems
•    Experience localizing products for multiple countries/languages
•    Experience leading or building multi-surface design systems (e.g., mobile + web + internal)

 

Why Join Us?

• Own the design practice – Lead the design vision for a platform at the center of a fast-scaling operations business.
• Design with complexity – Solve deep UX problems across logistics, fulfilment, and multi-surface applications.
• Grow with impact – Build the team, elevate the brand, and deliver product experiences that define the category.
• Collaborate with purpose – Join a high-trust, cross-functional environment where design has a seat at the table.