Senior ABX Campaigns Manager

About Airship

Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more. 

Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.

We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.

To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn.

About the Role

We are seeking a strategic and results-driven Sr ABX Campaigns Manager to lead the development, execution, and optimization of global marketing campaigns that drive qualified pipeline growth for Airship. This role requires expertise in orchestrating multiple simultaneous campaigns targeting diverse products, personas, and verticals, ensuring alignment with business objectives all within an ABM framework. If you are a strategic thinker and a skilled account-based marketing campaign manager eager to drive pipeline growth on a global scale, we encourage you to apply. Together, we’ll continue to make Airship the leader in customer engagement.

As the Senior Manager, you will develop and manage campaigns tailored to specific Airship products (e.g., Mobile Wallet, Push Notifications, Email, SMS), personas (e.g., VP CRM, Head of Loyalty, Digital Director), and industries (e.g., Retail, Media, Travel). You will leverage data-driven insights to optimize performance and collaborate cross-functionally with product marketing, sales, and regional teams to deliver impactful results on a global scale.

What You'll Do

• Design and execute integrated demand generation campaigns targeting Airship products, personas, and verticals across global markets
• Develop creative briefs, coordinate cross-functional input, and oversee campaign timelines to ensure successful delivery
• Manage multi-channel campaigns leveraging paid media, email marketing, content marketing, social media, and ABM platforms
• Partner with regional GTM teams to localize and tailor campaigns for specific geographies and cultural nuances
• Create and manage a global campaign calendar to align product launches, persona-based campaigns, and industry-specific initiatives
• Collaborate with product marketing and sales enablement to ensure alignment on messaging, goals, and execution
• Ensure campaigns run seamlessly across multiple touchpoints, including landing pages, webinars, and nurture sequences
• Define and track KPIs for campaign performance, including ABM diagnostics (account mapping, identification of buying groups, monitoring intent signals, etc), opportunity creation, pipeline contribution, and ROI
• Use analytics tools to monitor performance, identify trends, and provide actionable insights for optimization
• Implement A/B testing and continuous improvements for messaging, creative, and targeting strategies
• Partner with content, product marketing, and design teams to develop compelling assets (e.g., whitepapers, case studies, videos)
• Work closely with sales teams to align on campaign goals, handoff processes, and feedback loops
• Manage external agencies or contractors as needed for campaign execution and media buying

What We're Looking For

• 7+ years of experience in demand generation or campaign management in a B2B SaaS environment, with global campaign experience preferred
• Expertise in multi-channel marketing strategies, including paid media, email marketing, ABM strategy and execution, and content syndication
• Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau)
• Strong analytical skills with a proven ability to use data to drive decision-making and optimize campaigns
• Exceptional organizational and project management skills to handle multiple campaigns simultaneously
• Proven ability to work cross-functionally with teams across product marketing, sales, and regional teams
• Experience experimenting with AI tools in your personal or professional life - or an eagerness to learn!

We'd Be Delighted If You Also Have

• Familiarity with customer engagement solutions (e.g., Mobile Wallet, Push Notifications, SMS, Email)
• Experience targeting senior-level personas like VP CRM, Head of Loyalty, or Digital Directors
• Knowledge of industry-specific marketing for verticals like Retail, Media, and Travel

Work Location & Travel Requirements

Airship’s ‘Digital First’ approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones.

Some roles may require that employees perform their work from a specific location to support business activities, and/or be within proximity to an Airship office location or customer or partner locations, while other roles can be performed 100% remotely. 

This position is fully remote and may require up to 10% travel based on business needs or as requested by your manager.

Compensation

Airship’s compensation is determined by a variety of factors including market data, business needs, and geography. Base pay is part of your total compensation package and is dependent on multiple factors, including: relevant skills, work experience, business priorities, market demands, and location. 

The starting base pay range for this position is: $110,000 - $140,000 USD per year. Some roles may also be eligible for commission, bonus, or other performance incentives. Airship believes that employees should have the opportunity to benefit from value-creation, so equity is also offered with this role. In addition, Airship offers a robust benefits package as part of our Total Rewards approach to compensation.

 

California residents can view the CCPA disclosure notice here.

Hiring Commitment

Airship is committed to fostering a diverse work environment and providing equal employment opportunities to all applicants and employees. We welcome your application and our hiring and employment decisions are made irrespective of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. In alignment with our commitment to equal opportunity, Airship will consider for employment all qualified applicants, including those with criminal histories, in a way that adheres to the principles of fairness and the requirements of local Fair Chance laws, where applicable.

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By submitting this application, I affirm that the facts set forth in it are true and complete to the best of my knowledge. I understand that if I am employed, false statements, omissions, or misleading information given in my application, interview(s), or in a background check may result in dismissal.