Sales Lead (IGaming)

Working at CreateFuture

CreateFuture is an AI-native consulting partner where people do work that matters and are supported to do it well. We work alongside organisations such as PayPal, adidas, NatWest, FanDuel and Money Saving Expert, building digital products and services that make a difference  while always putting people first.

We’re a team of creators. We write code, shape delivery, build go-to-market strategies, develop AI solutions and create the practices that support our people. We work side by side with our clients, challenging what’s not working and helping them to build the future. Our commitment to craft, quality, and culture has helped us scale to over 600 people in just a few years.

Our UK Benefits 

• 35 days leave (including bank holidays). 
• Private medical insurance.
• Enhanced parental and adoption leave. 
• Financial coaching + 5% pension match.
• 40 hours of paid learning and development.

 View our full list of UK benefits. 

CreateFuture is a Great Place to Work-Certified™ company and has won Best Workplaces UK multiple years in a row.

Join us on our journey. Let’s create tomorrow, together, today.

About the role and team:

As a Sales Lead (iGaming) at CreateFuture, you will play a key role in driving new business growth across the betting and gaming sector. This includes sportsbooks, casinos, gaming platforms, and emerging digital operators. You will focus on identifying, shaping, and closing high-value opportunities, working with senior stakeholders to solve complex challenges across product, platform, and customer experience. This is a true hunter role - building pipeline from the ground up, developing relationships in a competitive market, and positioning CreateFuture as a credible challenger partner.

What you’ll be doing:

• Lead the identification and pursuit of new business opportunities across the iGaming sector. Build a strong market presence through targeted outreach, industry events, and network development. Focus on engaging senior decision-makers across Product, Technology, and Digital functions.
• Build and maintain a high-quality pipeline of opportunities. Qualify rigorously, forecast accurately, and provide clear visibility of deal progression. Ensure smooth transition of won work into Client Services and Delivery teams.
• Develop trusted relationships with senior stakeholders (CTO, CPO, CIO, Digital leaders). Understand platform, product, and commercial challenges and shape solutions that drive measurable outcomes.
• Own the full sales cycle - from early engagement through to deal closure. Develop compelling proposals, define clear win strategies, lead presentations, and negotiate commercial agreements.
• Achieve and exceed revenue targets by prioritising high-impact opportunities and executing against a clear go-to-market strategy within iGaming.
• Stay close to industry trends including platform modernisation, real-time data, personalisation, AI-driven experiences, and regulatory change. Use this insight to position CreateFuture effectively and shape propositions.

We’d love to talk to you if you:   

• Extensive experience in business development, sales, or similar roles within iGaming, betting, or gaming platforms
• Proven track record of delivering against revenue targets in a hunter-led role
• Strong network across betting & gaming operators or platform providers
• Experience engaging and influencing C-suite and senior digital/technology stakeholders
• Ability to originate, shape, and close complex, high-value deals
• Strong consultative selling approach, focused on outcomes not just services
• Experience structuring and closing multi-year, complex engagements
• Ability to articulate value in a highly competitive, fast-moving market
• Deep understanding of the iGaming ecosystem, including: 
  - Sportsbook and casino platforms, 
  - Customer acquisition, retention, and personalisation, 
  - Regulatory and compliance considerations, 
  - Platform scalability and performance
• Strong understanding of how technology enables transformation within iGaming, including:
  - Digital product development and platform engineering
  - Customer experience, UX, and conversion optimisation
  - Front-end technologies (web, mobile, cross-platform)
  - Cloud platforms (AWS, Azure, GCP) and scalable architectures
  - Real-time data, personalisation, and AI
  - Modern software delivery (Agile, DevOps)
  - Quality engineering and performance at scale

What we’ll offer you:

We trust people to do their best work. That means flexibility over rigid rules, impact over activity, and real investment in your growth both professionally and personally. You’ll be part of a supportive, and friendly culture, surrounded by smart, curious people who care deeply about what they do.

We offer flexible working, including hybrid and remote options. Our office hubs are located in Edinburgh, Leeds, Manchester, London and Bulgaria, with occasional travel to client sites or CreateFuture offices when needed.

We trust you to manage your time balancing collaboration with client time and focused work. What matters is the impact you have, not how busy you look.

Our hiring process

We try to keep our hiring process clear, fair and respectful of your time. We aim to get back to everyone who applies and we will be upfront about where you are in the process.

It usually looks like this:

• Call with our Talent Acquisition Team 
• Role specific capability interview 

Depending on the role, we might also ask you to do a short presentation, a practical or technical task or have a values focused conversation. We will explain what is involved before anything happens.

Inclusion at CreateFuture 

We believe diverse teams build better workplaces and better products. We want CreateFuture to be a place where people feel able to be themselves and do their best work.

If you need any adjustments or support during the application process, just. We will do what we can to help.

We look forward to your application!