Head of Growth

 

Head of Growth

 

YOUR NEXT JOB!

 

What we’re all about:

 

Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity!  But we’re more than that. 🌍✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain.

 

Innovation is in our DNA, and we have an insatiable hunger to ‘wow’! 🚀 While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities.

 

IoT… a fancy acronym or a secret code?

 

The Internet of Things (IoT) is like the magical glue that keeps the world connected! 🌐✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.

Join the Wireless Logic Adventure:

 

Role Overview:

 

The Head of Growth is a critical senior role within Wireless Logic’s Group Marketing team. Reporting to the Group CMO and working closely with the Heads of Brand & Communications and Product Marketing, this role owns the end-to-end strategy and execution for digital demand generation.

 

The core mission: deliver high-quality inbound opportunities that fuel pipeline growth and commercial performance.

 

We are looking for a proven B2B/SaaS growth marketing expert, someone who combines vision with precision, strategy with relentless execution and who is deeply familiar with the shifting digital landscape shaped by AI, automation and data. The ideal candidate will be capable of growing and leading a high-performing team, defining a modern martech stack and building scalable programs that continuously improve opportunity creation, conversion and ROI.

 

Your Daily Quest (Key Responsibilities):🌎

 

Growth Strategy & Execution (25%) 

• Build and lead the Wireless Logic digital growth marketing strategy aligned to commercial and pipeline targets. 
• Define and continuously refine the customer acquisition model, including audience targeting, buyer journeys, funnel stages and conversion tactics. 
• Establish a clear growth roadmap integrating SEO, SEM, LLM optimisation, paid social, programmatic, retargeting, CRO, ABM and website optimisation. 

 

Inbound Opportunity Generation (25%) 

• Own the end-to-end inbound opportunity generation engine: from campaign planning and media spend to lead qualification and hand-off. 
• Drive a sustained increase in pipeline through effective activation of performance marketing and AI-driven targeting channels. 
• Maximise effectiveness of paid media campaigns and optimise across platforms (e.g., Google Ads, LinkedIn, industry networks). 

 

Website Performance & Conversion (20%) 

• Lead website strategy in close collaboration with the Head of Brand, combining compelling storytelling with world-class UX, CRO and SEO/LLM optimisation. 
• Use tools such as web analytics, heatmaps, user testing and experimentation to enhance conversion and reduce friction in the buying journey. 

 

AI & Martech Leadership (10%) 

• Stay at the forefront of how LLMs, generative search and evolving buyer behaviours shape digital marketing. 
• Define and implement a modern martech ecosystem to enable smarter targeting, automation, attribution and personalisation at scale. 

 

ABM & Strategic Campaigns (10%) 

• Design and execute account-based marketing strategies for strategic enterprise targets in collaboration with sales and product marketing. 
• Leverage data and tools to personalise engagement and maximise conversion from key accounts. 

 

Team Building & Leadership (10%) 

• Define the growth team structure and hiring plan, identifying required skills and capabilities in a modern demand generation function. 
• Lead, mentor and develop a team of functional experts across performance marketing, digital analytics, SEO/SEM, campaign ops and CRO. 
• Ultimately we want to create a growth team that is in demand across all group companies and brands 

 

The Secret Sauce (Key Experience & Skills):🍨

 

• 10+ years of B2B marketing experience with a strong emphasis on digital demand generation, ideally in SaaS, platform, or high-growth tech sectors. 

• Proven track record of delivering commercial growth via digital channels and performance marketing. 

• Deep expertise in martech tools, performance analytics, CRO, automation, ABM platforms and SEO/SEM. 

• Demonstrated ability to design, build and lead high-performing marketing teams from the ground up. 

 

What Will Make You Shine At Wireless Logic (Behaviours & Culture) 😇:

 

• Data-obsessed and metrics-driven. Constantly measuring, testing, optimising. 
• Technically credible with hands-on experience in marketing platforms and data tools. 
• Curious and innovative. Actively exploring new channels, AI tools and digital trends. 
• Strategic and pragmatic. Able to define the long-term vision while executing c(both directly and through a team) in the short term. 
• Highly collaborative and comfortable influencing cross-functional teams and senior stakeholders. 
• Growth-minded and resilient, with the ambition and capability to evolve into a broader leadership role. 
• Resilient and resourceful: able to navigate ambiguity and deliver under pressure. 

 

Your Objectives for the Year:

 

·        Inbound Generated Opportunity Value 

·        Customer Acquisition Cost 

·        # of Opportunities Above Strategic Value Threshold 

·        Return on Ad Spend (ROAS) and Media Efficiency 

·        Marketing Qualified Lead (MQL) Volume & Quality 

·        Conversion Rates at Key Funnel Stages 

·        Search Visibility and LLM Referrals 

·        ABM Pipeline Growth and Conversion 

 

Why Come Work With Us?👋

 

Here’s why we’re confident you’ll love being part of our team:

• 🚀 The chance to join a creative, entrepreneurial company where bold ideas are celebrated.
• 🎓 Full training, ongoing support, and the tools to help you thrive and grow in your role.
• ❤️ We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.

 

 

 

Ok, I'm Interested, What’s Next?🙌

Thank you so much for your interest in Wireless Logic Group, we appreciate the time and emotion that goes into an application.

We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion but would love to stay in touch for future opportunities.

Overview of interview process at Wireless Logic:

• Tele Interview – Meet the people team😊
• 1st Interview (Virtual) - Meet your manager 😀
• 2nd Stage (Face to Face)- Meet your peers😁
• Final Stage (Virtual / Face to Face)- Meet our leadership🙂

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

 

How we work?🏢

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.

 

Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.

 

By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us (recruitment@wirelesslogic.com) and we will respond to your query as soon as possible.