Advertising Business Manager

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. 💫

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. 🌱 Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.

The Challenge 🧩

Help businesses grow on Wallapop by driving traffic, visibility and sales for them, leveraging our ad solutions. 

Wallapop Advertising operates at the intersection of e-commerce and advertising, offering an array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy – from secondhand goods to ancillary services. We help advertisers reach customers on Wallapop, across our app and website, on millions of devices across Spain, Italy and Portugal. We put the customer at the center of everything we do, including in advertising.

If you’re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products/services and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them, then we’d like you to join us and make advertising even better.

We are seeking an experienced Advertising Business Manager to lead our advertising

team and drive revenue growth. The ideal candidate will have a proven track record in digital advertising, strong existing relationships with key agencies and clients in the Spanish market, and in-depth knowledge of programmatic display advertising and data-driven solutions. A commitment to promoting sustainable digital advertising practices is desired.

What You Will Do 👇

• Lead advertising team and partner with stakeholders – internally and externally
• Lead, hire and develop the Wallapop Advertising team (4 FTEs): AdOps, Programmatic, Direct Sales. Guide and support team in identifying opportunities, resolving issues, improving processes – always fostering operational excellence 
• Collaborate with internal stakeholders (e.g., Product, Marketing) on tribe planning, brand associations, agency negotiations 
• Showcase Wallapop Advertising in industry (media, ecommerce) and associations (e.g., IAB). Establish Wallapop as a relevant media player by cultivating and maintaining strong relationships with top agencies and direct clients
• Develop our advertising business
• Create and steer Wallapop’s strategy for advertising
• for 3rd-party ad placements (leading to external URLs)
• for future 1st-party advertising (i.e., visibility for businesses/brands selling on Wallapop), based on bump usage, Wallapop strategy/bets, and competitor offerings and benchmarks – in close collaboration with Product Manager to support creation and definition of Retail Media products (Product to lead product portfolio, experimentation/testing, and integration within Wallapop experience; Advertising Business Manager to lead pricing, sales, and administration)
• Create and meet business metrics and goals as well as quality targets; analyze and forecast revenue performance

What We’re Looking For 🔎

• Solid experience in digital media, ideally with a focus on programmatic display
• Proven experience of leadership and sales team management
• Established network of contacts within major media agencies and advertisers in Spain
• Strong analytical skills, with deep understanding of programmatic advertising technologies and data-driven targeting
• Strong knowledge of sustainable digital advertising practices and industry trends including Retail Media 
• Business proficiency in English. Spanish proficiency a big plus

Do note that all our jobs are 📍 Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following 🍭 Perks & Benefits:

• Competitive phantom shares package for all employees
• Generous individual learning budget of 2k per year
• Group and individual English, Catalan & Spanish lessons as part of our working day
• Private Health Insurance with Alan
• Flexible working hours + intensive Fridays
• Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
• Gym & Wellness plan, including physiotherapist in the office
• Generous referral Program & Charity Donation
• Bonus for weddings & newborns
• Wallapop Renta (Tax income support)
• Monthly plan for free shipping, bumps & home-pick-up on our services
• Work anniversary Gifts and Birthday Surprises
• Contribution towards your WIFI in your monthly payroll
• One-off payment based on compensation package to go towards setting up your home office
• Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
• 26 holidays per year
• TOP hardware of your choice (latest Apple or Windows)

 

What does the hiring process for this position look like? 👀**Please, note that all interviews take place remotely over hangouts.**

Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.

Expertise Interview - run by the hiring team, focus on the required core skills and the ability to deliver in a given context. This usually takes 90 minutes.

Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.

Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes. 

Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.