Sales Analyst - SEAT | CUPRA

There has never been a more exciting time to join the world of mobility!  The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy “NEW AUTO – Mobility for Generations to Come”, the Volkswagen Group is a significant driver of this transformation. 
Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland, we are the national sales company of six brands - Volkswagen, Audi, Skoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%. 

Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland, we are the national sales company of six brands - Volkswagen, Audi, Skoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. We are currently recruiting for a Sales Analyst to join our Sales & Planning Team at SEAT | CUPRA.

SEAT | CUPRA represent two distinguished brands within the Irish market. SEAT, a long-standing favorite in Ireland, is renowned for its dynamic range of SUVs and sporty hatchbacks. CUPRA, introduced in 2021, is a bold and dynamic automotive brand that represents the spirit of challenge, innovation, and high performance. As a subsidiary of SEAT, Cupra was born from the passion for motorsport and is committed to delivering distinctive design, electrification, and a driving experience that excites. Cupra is redefining the automotive landscape by combining cutting-edge technology with an unconventional, performance-driven philosophy. With a rapidly growing global presence, Cupra Ireland is at the forefront of this transformation, providing drivers with vehicles that offer not only performance but also sophistication, style, and sustainability.

We are seeking an analytical, data-driven, and proactive Sales Analyst to join the SEAT | Cupra Ireland team. As a Sales Analyst, you will play a critical role in driving the brand's growth and performance in the Irish market by providing actionable insights that support our sales strategies and objectives. You will be instrumental in optimizing the sales process, tracking performance metrics, and identifying opportunities to enhance the customer experience and drive sales. This is an exciting opportunity for someone with a passion for the automotive industry, a keen eye for detail, and a desire to contribute to the success of both brands from the Volkswagen Group.

Key Responsibilities

• Data Analysis & Reporting:
  Analyze sales data, identify trends, and provide comprehensive reports to the Sales Team.
• Sales Performance Tracking:
  Monitor and evaluate sales performance against targets. Develop and implement dashboards to track KPIs such as vehicle sales, lead generation, market penetration, and customer satisfaction.
• Market Research & Insights:
  Conduct market research to understand customer behavior, industry trends, and competitor performance. Provide insights that guide the development of sales strategies and promotional activities.
• Collaboration with Cross-functional Teams:
  Work closely with internal marketing, product, and network development teams to ensure alignment in sales strategies and execution. Support the marketing team by providing data for targeted campaigns and promotions. You will also work closely with external parties such as our dealer network to provide any support required.
• Process Optimization:
  Continuously evaluate the internal sales team processes to identify bottlenecks or inefficiencies. Recommend improvements to streamline the process and enhance overall effectiveness.

Key Qualifications & Skills

• Education:
  A degree in Business, Marketing, Economics, or a related field is preferred. Equivalent experience will also be considered.

Skills:

• Strong analytical skills with experience in using data analysis tools (Excel, Power BI, or similar).
• Ability to interpret and communicate complex data to non-technical stakeholders.
• Knowledge of the automotive industry and its sales processes is a plus.
• Strong attention to detail and problem-solving abilities.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Personal Traits:

• Proactive and self-motivated with a passion for driving results.
• Ability to work well under pressure and manage multiple priorities simultaneously.
• Strong team player with the ability to collaborate effectively with different departments.
• Innovative and driven by a desire to improve and optimize processes.

Fair Processing Notice

Where your application relates to a role at Volkswagen Group Ireland Limited (‘VGIE’), VGIE will be the data controller in that regard, and your personal data will be processed for the purposes of your job application. Your personal data is processed in line with VGIE’s legitimate business interests as a data controller, as the lawful basis. Where you have applied for a role with a dealer, that dealer will be the data controller in respect of your application. Your personal data will only be held for a period of 60 days, once a decision has been made on your application. VGIE is an equal opportunities employer and does not discriminate against race, gender identity or expression, age, colour, marital status, religion, sexual orientation, genetic information, or any other characteristic protected by applicable laws, and regulations. You have a number of rights as a data subject – to exercise them e-mail privacy@vwgi.ie. For all further information on how your personal data is processed, read our Candidate Privacy Notice.