Back to jobs

Senior Manager, Demand Generation Analytics (REMOTE EASTERN TIMEZONE)

Remote, Florida, USA

Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world’s biggest brands. The future of data resilience is here - go fearlessly forward with us.

The Senior Manager of Demand Generation Analytics will lead a team of web, digital advertising, and campaign data analysts to define and implement web tracking requirements, create reports and dashboards, and provide ongoing analysis and insights into website and project performance. This role also includes responsibility for paid media and campaign analysis and projects, offering data-driven recommendations for continuous improvement.

The team in Global Marketing Operations will collaborate closely with key stakeholders and business partners, including Digital Experience/Web, Product Marketing, Global Campaigns, Paid Media, Field Marketing, and IT. The ideal candidate should possess the ability to transform raw data into actionable performance insights, leveraging trend analysis across web, campaign, and paid media data.

This role requires strong leadership skills, the ability to work autonomously in a dynamic environment, and exceptional communication and prioritization skills to present strategies and recommendations effectively to mid and senior management.

Responsibilities: 

Reporting & Analysis

  • Develop intuitive and scalable dashboards, reports, and analyses to track websites, campaign, and paid media performance, aiding in planning and decision-making.
  • Analyze complex data sets to extract insights that improve awareness, conversion, growth, and revenue.
  • Create data visualizations and presentations that provide compelling insights to stakeholders in a digestible format.
  • Utilize qualitative and quantitative metrics to analyze online consumer B2B buyer behaviors and inform stakeholders.

Technical Requirements & Implementation

  • Implement, manage, and maintain Google Tag Manager, Google Analytics, and other digital marketing platforms.
  • Maintain detailed documentation of analytics events, variables, and custom segments to enhance reporting.
  • Identify gaps in the data capture strategy and collaborate on enhancements.
  • Design custom segments using historical data to refine analysis.
  • Work across teams to implement tracking and tagging requirements in collaboration with technical analysts, web production, development, and marketing teams.
  • Understand and leverage data from digital ad platforms, including LinkedIn, Google, and Bing.
  • Apply knowledge of Marketing processes and metrics (MAP, lead routing, pipeline attribution, etc.).
  • Utilize SQL and ETL for efficient data handling and analysis.

Data Governance

  • Maintain detailed documentation of web analytics processes, reporting updates, and user guides.
  • Monitor KPI alerts and identify sudden changes in web traffic or engagement.
  • Use ETL and visualization tools such as Google Data Studio, Power BI, and Tableau to create efficient processes.
  • Define and share best practices for analyzing online user behavior.
  • Collaborate with stakeholders to document requirements for ongoing and ad-hoc reporting.

Requirements: 

  • Passion for data-driven insights, stakeholder activation, and performance optimization.
  • 7–10 years of experience in data analysis, reporting, and enterprise web analytics platforms.
  • Bachelor’s degree in business, Marketing, Computer Science, or a related analytical/technical field.
  • Expertise in digital marketing data sources and tools, including Adobe Analytics, GA4, Looker Studio, Google Tag Manager, BigQuery, and Tableau.
  • Advanced proficiency in Excel and PowerPoint for visualization and reporting.
  • Deep expert in business intelligence and data visualization software such as Tableau (custom metrics, dashboards, ad-hoc views).
  • Ability to communicate complex findings clearly to non-technical audiences in a structured format.
  • Strong experience in user behavior analysis, waterfall/fallout analysis, and site testing.
  • Awareness of new trends and features in analytics for improved data gathering.
  • Exceptional analytical, problem-solving, and attention-to-detail skills.
  • Ability to work effectively under deadlines in a fast-paced environment.
  • Must possess rich experience in different stakeholder management in different teams.
  • A deep understanding of the B2B software industry is a plus.

#LI-TS1 #remote

 

The salary range posted is On Target Earnings (OTE), which is inclusive of base and variable pay. When making an offer of employment, Veeam will take into consideration the candidate’s expectations, experience, education, scope of responsibility for the role, and the current market demands.

United States of America Pay Range

$148,800 - $212,500 USD

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.  

The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes. 

By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.

By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.

Create a Job Alert

Interested in building your career at Veeam Software? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Veeam Software’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.