Senior Digital Marketing Manager (B2B)

About THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. 

Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Role overview

The Senior Digital Marketing Manager plays a critical role in continual optimisation of digital marketing performance across THG Ingenuity’s core GTM solutions: THG Commerce, THG Fulfil and THG Studios.

The role is responsible for leading digital and channel best practice across the marketing function, with a focus on website performance, CRO, SEO, CRM, marketing operations, attribution, reporting, paid media, lead generation and lead nurture.

Working collaboratively with the Senior Marketing Manager, B2B Marketing Campaign Executive, Sales, Revenue Operations, Systems & Tooling, Engineering, SEO, Content and external agency partners, the role will ensure campaign activity is measurable, optimised and aligned to commercial objectives.

Key responsibilities

• Lead digital marketing activity across THG Ingenuity’s core GTM solutions: THG Commerce, THG Fulfil and THG Studios.
• Own and develop the thgingenuity.com and thgstudios.com website strategies and delivery programme, with a focus on CRO, SEO, engagement, traffic-to-lead conversion and solution-level campaign support.
• Continuously improve website journeys, forms and conversion points to support lead capture, segmentation, tracking, attribution and prospect engagement.
• Manage and improve end-to-end Marketing Operations, including CRM, campaign tracking, lead flows, tech integrations, automation and collaboration with Sales.
• Lead marketing attribution best practice across digital channels, CRM and campaign activity, ensuring campaigns are tracked consistently and performance insight supports future planning and investment decisions.
• Lead on B2B marketing reporting and dashboard development across all key areas of performance effectiveness, ensuring reporting is accurate, actionable and aligned to business priorities.
• Analyse digital marketing performance across paid media, CRM, organic search, website activity and lead generation to identify optimisation opportunities and improve campaign effectiveness.
• Monitor marketing lifecycle performance across lead capture, nurture, qualification, pipeline progression and deal conversion, identifying opportunities to improve lead quality and funnel progression.
• Work with Sales and Marketing to refine lead scoring criteria, lead handover processes and feedback loops to maximise pipeline opportunities and improve lead quality.
• Develop and improve lead nurture strategies, including CRM workflows and automated journeys that deliver relevant messaging to prospects at the right stage of the funnel.
• Partner with Systems & Tooling, CRM and agency teams to optimise the B2B marketing technology stack, ensuring tools are effectively implemented, integrated and adopted across teams.
• Identify martech gaps, process inefficiencies and operational opportunities, building use cases for new tools, integrations or improvements where required.
• Directly and dotted-line manage teams across Paid Media, Content, SEO and CRM to ensure joined-up delivery, channel best practice and clear prioritisation across digital activity.
• Work with Paid Media, Performance Marketing and wider channel teams to identify winning audiences, assets and messaging, using insight to inform future campaign planning and optimisation.
• Collaborate with colleagues across each GTM solution to bring the digital aspects of campaign plans to life, ensuring best practice execution across relevant channels.
• Champion a test, learn and optimise approach across digital marketing activity to accelerate lead generation, improve conversion and support commercial growth.
• Support senior stakeholders with clear visibility of digital marketing performance, key actions, risks and optimisation opportunities across THG Commerce, THG Fulfil and THG Studios.

KPIs

• Lead funnel progression driven by CRM initiatives, lead nurture activity, lead scoring and collaboration with Sales.
• Digital channel performance across paid media, CRM and organic search.
• Campaign effectiveness, attribution quality and ROAS, where relevant to paid media activity.
• Website performance, including traffic, engagement, conversion rate, traffic-to-lead conversion and SEO visibility.
• Lead quality, lead handover effectiveness and marketing lifecycle conversion.
• CRM, automation and marketing technology effectiveness.
• Reporting accuracy, consistency and effectiveness.
• Identification and delivery of actionable optimisation opportunities across digital marketing activity.

Brand Solutions

• THG Commerce — THG Ingenuity’s end-to-end ecommerce offering, inclusive of platform technology, agentic shopping products, management platform services, ecommerce operations, merchandising, customer services, data, fulfilment and marketing. This can be considered an ecommerce “business in a box” for prospects looking to outsource the full ecommerce stack.
• THG Fulfil — THG Ingenuity’s standalone fulfilment, warehouse automation and courier management service.
• THG Studios — THG Ingenuity’s standalone creative content agency and studios hire proposition, with complementary services across creator content and retail media through THG’s network of brands.
• Other THG Ingenuity brands, from time to time, based on business needs — for example, King Street Townhouse, one of THG Ingenuity’s Experience brands.

Direct reports

• Senior Paid Media Executive, B2B Marketing

Wider teams and partners

• Senior Marketing Manager and B2B Marketing Campaign Executive
• Systems & Tooling team and CRM/automation development agency, DSL
• Engineering team, supporting website delivery
• Sales Development and Business Development teams
• Revenue and Finance Operations
• SEO and Content teams
• Paid Media, CRM and wider channel specialists

THG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further.