Head of Digital Marketing

 

Your Mission, Should you choose to accept it

The Head of Digital Marketing will lead The Social Hub’s digital marketing strategy and ecosystem driving website performance, optimizing the customer journey and delivering frictionless conversion through data-driven insight and discipline excellence. 

The right candidate will balance brand and product storytelling with commercial performance, inspiring cross-functional teams and agency partners to bring our hybrid hospitality experience to life online.  

This role is part of the Marketing Leadership team within the Marketing & Performance department and reports to the Global Marketing Director. You’ll lead a team of SEO specialists, content marketers and CMS whizz kids to deliver a frictionless customer journey across our digital ecosystem with a deep focus on the website, our direct booking platform. 

If you love balancing innovation, collaboration and data-driven problem solving, then you’ll find your home here. 

 

In case you don't know who we are...

Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Portugal and Spain, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. 

What You'll Do

• Digital Strategy: Develop and execute the global website and digital conversion strategy to maximize direct bookings and engagement. 
• Accountable for The Social Hub’s website - a critical engine of commercial growth via direct bookings - making sure qualified traffic converts by leading the way on front-end design, UX/UI, and content. Deliver a seamless, guest-centric experience, while working agile with the Digital & Technology team and Media teams. 
• Commercial Impact: Set and track KPIs across traffic, conversion and revenue using analytics to inform prioritization and continuous optimization. 
• Stakeholder Management: Partner with Marketing, Media, CRM, Digital Products and Operations teams to align digital initiatives with business goals. 
• Leadership: Lead, mentor and inspire the Content, SEO and CMS specialists to deliver best-in-class execution and collaboration. 
• Change management/transformation:  drive change and business impact via optimizations in strategy, platforms, processes and ways of working. 
  
• Innovation and growth mindset: Embed AI into digital workflows and journeys where relevant to enhance scalability, velocity and the guest experience and be a passionate and effective advocate for AI-led change. 
• Analytics & Reporting: Establish reporting frameworks; translate data into insights that drive business decisions and performance improvements\
• Agency & Partner Oversight: Manage relationships with technology partners ensuring ROI-driven delivery.
   

What You’ll Bring

• 10+ years’ experience in digital marketing and specifically website strategy, ideally with experience in hospitality, travel or lifestyle brands.
• Proven success in website optimization, conversion rate improvements and e-commerce growth.
• Strong analytical, commercial and project management skills.
• Demonstrated experience leading multi-disciplinary teams and external agencies.
• Excellent stakeholder and communication skills; ability to influence at all levels.
• A growth-focused, test-and-learn mentality - always looking for ways to improve results.
• Passion for guest experience, creativity and innovation.
   

 

What We Offer

· The opportunity to work at a dynamic, multi-national company. Not just another hotel - we’re a game changing innovator, challenging every convention and defining the future

· The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change

· The chance to learn and grow in your role with the potential for future growth

· Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!

· A wonderful workplace to call home, full of events, fun colleagues and all the other amazing salary/benefits stuff

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are.