Head of B2B Shopper Marketing (gn)

Your Start in the Commercial Team at ESN & More!

As Head of B2B Shopper Marketing (gn), you will take on a key leadership role in shaping and executing our shopper-centric retail strategy. You will design how brand, sales, and retail come together from the perspective of professional buyers — with a clear focus on impact at the point of sale, cross-channel brand presence, and data-driven decision-making. In this role, you will not only lead your team but also guide external partners with strategic foresight and operational excellence.

Are you excited to help elevate the brands ESN and More Nutrition? Then we’d love to hear from you – come join our team!

 

Your mission

• You will develop and implement a holistic B2B shopper marketing strategy — brand-driven, data-informed, and across all relevant channels
• You will lead and develop your team — both functionally and, where applicable, disciplinarily — while building strong structures and nurturing talent
• You will design and execute integrated POS campaigns and retail media activations tailored to the needs and behaviors of professional buyers
• You will translate shopper and customer insights into actionable strategies that boost preference, visibility, and sell-through
• You will collaborate closely with Sales, Brand, Trade Marketing, Category Management, and Operations to ensure seamless execution
• You will manage creative, display, and media agencies with a clear focus on quality, timelines, and measurable business impact
• You will define KPIs, analyze campaign performance, and continuously optimize for impact and efficiency

 

Your experience & skills

• You bring several years of experience in shopper, trade, or retail marketing — ideally with a B2B focus or in a context of complex products
• You have successfully led teams and enjoy developing people and achieving success together
• You understand how professional buyers make decisions and how to engage them effectively at the point of sale
• You have hands-on experience in designing and implementing cross-channel campaigns, POS concepts, and retail media strategies
• You think analytically and base your decisions on data and clear KPIs
• You are a strong organizer and executor who confidently manages complex projects across different functions
• You communicate clearly, persuasively, and with purpose — both internally and externally
• You speak fluent German and English and feel comfortable in international environments

 

Why choose us?

 

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics.

Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• Corporate benefits
• 28 days vacation/year
• and much more

 

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!

We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!