Brand Commercial Lead ESN (w/m/x)

Job description:
As Brand Commercial Lead ESN (f/m/x) you are responsible for leading the design, deployment, and scaling of B2B commercial strategies, plans, and tools for the ESN brand to achieve the 2026 objectives. This includes enabling B2B sales teams, both online and offline, to maximize category growth, create customer value, and ensure perfect execution. The goal is to win externally across all B2B trade channels and strengthen ESN's market position.

 

Your responsibilities:

• Develop and execute B2B Go-To-Market strategy, prioritizing key trade channels and creating "How to Win" and “Where to Play” strategies
• Design and implement innovative masterplans and initiatives to maximize category value and ensure perfect execution across B2B trade channels
• Build and enhance B2B capabilities within the ESN Business Unit and sales teams, improving brand and category expertise
• Integrate B2B sales needs into ESN brand plans through systematic feedback loops
• Lead operational execution of B2B brand plans, ensuring timely delivery to sales teams
• Develop a comprehensive B2B GTM strategy with clear priorities, KPIs, and customer-focused plans
• Inspire top customers with a compelling category vision and define successful B2B commercial models for key negotiations
• Create and manage an integrated channel activity masterplan and 5P strategies (Product, Price, Promotion, Place, People)
• Secure strong customer support through innovative commercial propositions and targeted learning plans
• Provide sales teams with full visibility and necessary tools for successful execution

Your profile:

• Proven expertise in B2B channel management with a successful track record in both offline and online trade channels as a Sales Representative and Key Account Manager
• Extensive experience in B2B trade marketing, including the design of brand commercial strategies and product innovation within multifunctional head office teams
• Demonstrated ability to drive joint value creation through commercial plans that accelerate category growth and secure strong in-store customer support
• Strong leadership skills, capable of setting commercial direction, advocating for customer needs internally, securing company-wide B2B support, and driving perfect execution by B2B sales teams
• Excellent collaboration skills to manage internal matrix organizations and gain strong support from both B2B sales teams and customers
• Data-driven mindset with strong analytical and problem-solving abilities to scale successes, address gaps in real-time, and enhance future strategies
• Fluency in English is required, German language skills are a plus
  
  

About us:
Being part of our team means working in a high-performance company with a shared passion for our products and our collective mission. You can expect a diverse culture, strong team cohesion, continuous opportunities for professional growth and taking ownership, as well as an exciting daily blend of lifestyle and job.

 

The Quality Group (TQG), boasting an annual turnover exceeding 500 million euros, stands as the premier enterprise in Germany for sports nutrition, dietary supplements, and reduced-sugar products. Located in Hamburg Altona, our company has been under the joint ownership of its founders and CVC, Europe's leading private equity investor, since 2020.

TQG operates an exceptional digital Direct-to-Consumer & Social Commerce business model, inclusive of in-house production, logistics, and technology. This model encompasses the following brands: "ESN," deeply rooted in the fitness and gym community, holds the title of Germany's market leader in sports nutrition, encompassing protein powders, protein bars, and sport supplements. "More Nutrition" facilitates a healthier lifestyle without compromise. Both brands are deeply ingrained in their respective communities, with the shared goal of enriching the lives of their members and customers while helping them achieve their personal aspirations.

 

That's who we are – The Quality Group – nice to meet you! Now, it's your turn!