Content Writer

We’re looking for a talented On-Site Content Writer to join our Search team and help drive organic growth through engaging, high-performing content. This is an exciting opportunity for a skilled writer who understands how to create content that not only resonates with audiences but also performs in search.

You'll play a key role in creating, optimising and maintaining content across our global websites and brand blog, balancing editorial storytelling with commercial content. Working closely with SEO specialists, creatives and data experts, you'll use insights, research and performance data to shape content that improves visibility, supports campaigns and delivers value to our community.

If you're passionate about writing, curious about search behaviour, and enjoy turning insights into impactful content, we'd love to hear from you.

WHAT YOU'LL BE DOING

• Create engaging editorial content for our brand blog to grow organic visibility and attract new audiences.
• Write and optimise high-converting website copy, including product pages, category pages and landing pages.
• Conduct keyword research, competitor analysis and content optimisation to identify growth opportunities.
• Develop SEO-focused content strategies that support key campaigns, seasonal launches and business objectives.
• Maintain and refresh existing content to improve search performance and support visibility across search engines and AI-driven results.
• Monitor keyword rankings and content performance across key regions.
• Produce regular reporting on SEO and content performance against agreed KPIs.
• Collaborate with creative, technical SEO, marketing and insights teams to deliver effective content experiences.
• Interview internal experts, designers and athletes to gather unique insights and enhance content quality.
• Contribute ideas that evolve and strengthen the content strategy.
• Support testing initiatives, analyse results and make recommendations based on performance data.
• Ensure all content aligns with brand tone of voice, legal requirements and regional standards.

WHAT YOU'LL NEED:

• Proven experience creating content for a variety of audiences and channels.
• Strong copywriting experience across editorial, blog, website, product and SEO-driven content.
• Demonstrable success delivering content that supports both engagement and organic growth.
• Excellent proofreading, editing and sub-editing skills.
• Strong understanding of SEO principles and how they influence content performance.
• Experience using SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics and Screaming Frog.
• Ability to analyse data, identify trends and translate insights into content improvements.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• A proactive mindset with a passion for continuous improvement and testing new ideas.

Preferred Skills:

• Previous SEO experience in-house or agency-side.
• Experience creating editorial content within the health and fitness industry.
• Familiarity with content management systems (CMS).
• Exposure to tools such as Grammarly and Adobe Photoshop.
• Understanding of how SEO fits within the wider digital marketing ecosystem.
• Confidence giving and receiving constructive feedback.

 

CLOSING DATE: MONDAY 10th AUGUST 2026