Senior Customer Growth Manager

We are seeking a Senior Customer Growth Manager to lead Tekla’s customer growth strategy across the full customer lifecycle, driving sustainable revenue growth, customer lifetime value, and long-term brand equity.

This is a commercially critical position that is responsible for shaping how Tekla acquires, retains, and grows its global customer base. You will connect customer data, brand storytelling, digital performance, and commercial objectives into one cohesive growth engine.

Reporting to the Head of Brand & Marketing, this role oversees CRM including Email, and supports teams across Paid Marketing and Social Media, leading a strategic perspective and driving outcomes. This role is a senior contributor to the wider Brand & Marketing team, helping to guide planning, decision making and measurement/insights to strengthen output, collaborating closely with E-Commerce and Retail commercial teams. 

This role includes people management and requires both strategic leadership and hands-on execution as you coach and collaborate with the wider team to deliver exceptional results for Tekla.

Key responsibilities include, but are not limited to:

Customer Growth & CRM

• Define and lead the customer growth strategy translating business objectives into customer-centric growth initiatives across channels.
• Define and lead the digital marketing funnel, overseeing acquisition through to retention and loyalty, leading teams to drive measurable outcomes in line with growth strategies and paid budgets to maximise ROI.  
• Oversee Email including Newsletters and Automations to drive impact across key metrics including lifetime value (LTV), retention rate, average order value (AOV), and revenue contribution from owned channels. 
• Support and guide teams across Acquisition strategies including Paid Media and Retail experience to drive strategic outcomes that fuel growth and ultimately, retention.
• Develop advanced segmentation and personalisation frameworks. Own and evolve global CRM and lifecycle strategy across email, SMS, and other digital channels as required.
• Build automated journeys across the full lifecycle: acquisition nurture, onboarding, post-purchase, replenishment, loyalty, and win-back.
• Own and lead Tekla’s Clienteling strategy, supporting teams across Retail, E-Commerce and Experience to define programmes and drive measurable outcomes. 
• Establish a structured testing and experimentation roadmap aligning with wider team workflows to drive impact.

Team Leadership & Capability Building

• Lead and mentor an ambitious growth-focused team, overseeing strategic planning and execution for Paid Media/Performance Marketing and Social Media, plus Email/SMS/additional channels as needed. 
• Define clear KPIs aligned with overall commercial performance and support teams in building workflows that drive optimisation.
• Build scalable processes and performance cultures with a collaborative mindset.
• Identify capability gaps and drive future hiring as needed.

Data & Business Insights

• Own customer data strategy in collaboration with E-Commerce and wider teams.
• Deliver actionable insights on cohort performance, customer behavior, churn, and general performance collaborating closely with the E-Commerce and commercial teams.
• Report on customer health and growth metrics contributing to weekly, monthly, quarterly performance updates and decision making.

Cross-Functional Business Impact

• Partner with the wider Brand & Marketing team to ensure customer communications balance performance and brand integrity in line with the creative vision.
• Work closely with E-commerce to optimise trade and conversion, UX, and on-site personalisation, building effective reporting and actionable insights streams.
• Align with Retail and Customer Care to unify the customer experience across touchpoints and ultimately deliver performance outcomes.
• Support international expansion through localised strategies.

We would love to hear from you if you are / have:

• Established experience in CRM, digital growth, or customer strategy
• Advanced understanding of CRM and lifecycle marketing, including automation programmes, with direct experience in Klaviyo
• Experience managing and developing teams
• Understanding of budget management and paid channels to drive performance 
• Strong commercial acumen with the ability to link customer metrics to business performance, with a proven track record of driving measurable commercial impact
• Experience supporting international expansion through localised strategies
• A strategic thinker with strong executional capability
• Excellent stakeholder management and communication skills
• Experience working cross functionally in a scaling business, ideally within a premium or luxury international brand
• Ability and interest to live and work in Copenhagen and contribute to an office first working culture

This is a full-time role based in Copenhagen. We will review applications and conduct interviews on an ongoing basis, with the aim of having the successful candidate join us in May / June.