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Content Strategy Lead (L5)

Hybrid - NYC

What is Teachable?

Teachable is trusted by creator-educators around the world to grow their impact and income. From online courses and communities to memberships and downloads, Teachable's digital learning products help creator-educators drive meaningful connection and sustainable revenue. With industry-best ecommerce tools, easily toggled on directly within the platform, creators can confidently maximize their earnings, while getting paid directly by their audience. Teachable's unmatched focus on the student learning experience also ensures creators can make a positive and influential impact on their communities—entirely on their own terms. Today, tens of thousands of creator-educators use Teachable to share their knowledge, reaching millions of students around the world. To learn more, visit teachable.com.

Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, whose platforms have helped creators earn more than $10 billion, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!

What is the role?

We’re looking for a Content Strategy Lead to join our Brand & Content team. This is a hands-on leadership role responsible for defining and executing our content strategy across channels to support brand awareness, organic growth, and creator engagement. 

You’ll shape the strategy that powers our blog, newsletter, social media, and video content—ensuring everything we publish is aligned with our brand story, serves our community of creators, and supports business goals like brand awareness, lead generation and customer acquisition. 

This role reports to the Head of Brand & Content and works closely with our Growth Marketing, Product, and Customer teams. You’ll directly manage our content writer, social media manager, and freelance or in-house video creator(s). 

We’re a hybrid team and encourage NYC-based team members to work from our office 1–2 days per week.

In this role you'll:

  • Lead and mentor a small but mighty content team (currently a writer and social media manager), helping them grow in their roles and deliver impactful work
  • Build and own a cohesive, scalable content strategy that ties back to our brand narrative and drives organic growth
  • Oversee content development across formats and platforms (blog, newsletter, social, and video) with an emphasis on engaging, educational content that helps creators succeed
  • Oversee and optimize content production and distribution workflows to ensure efficient, high-quality execution across platforms and channels
  • Drive growth across social channels, specifically, and maximize earned media opportunities on social in close collaboration with the Creator Partnerships team
  • Drive innovation in our content mix, experimenting with new formats like interactive tools, how-to resources, short- and long-form video expansion, and newsletter storytelling
  • Collaborate with SEO and growth marketing to ensure our content is discoverable, data-informed, and aligned with top-of-funnel and conversion goals
  • Work cross-functionally with teams like Creator Partnerships, Product, and Customer Success to ensure we’re producing the right content for the right audiences at the right time
  • Track and report on performance, define KPIs, and use data to iterate and improve our content strategy over time
  • Bring strategic thinking and creative ideas to our editorial approach, connecting the dots between audience needs, business priorities, and platform best practices

What you'll bring:

  • 5+ years of experience in content strategy and/or content marketing 
  • Experience leading or managing a team of content creators and social media professionals
  • Strong portfolio of multi-channel content work—ideally including blogs, newsletters, social, and video
  • Strategic mindset with the ability to translate business goals into actionable content plans
  • Excellent writing, editing, communication, and leadership skills
  • Highly capable of managing a content calendar, prioritizing projects, and giving feedback
  • Collaborative approach and ability to work cross-functionally and influence stakeholders
  • Passion for helping creators, entrepreneurs, and small business owners grow their impact

Nice to have:

  • Experience working in SaaS or the creator economy 
  • Strong familiarity with how AI and large language models (LLMs) are shaping the future of content and SEO
  • Experience representing a brand across social, webinars, and community-facing events

Additional details:

At Teachable, we are committed to providing fair and competitive pay (using market data to inform our pay bands), rewarding high performance, and ensuring all employees have the opportunity and ability to impact Teachable’s overall company value. Base salaries will be reviewed at regular intervals throughout the year, typically following performance review cycles currently conducted bi-annually or in conjunction with a promotion.

  • This role is open to candidates who can work hybrid in our NYC office 1-2 days a week. 
  • Applicants must be currently authorized to work in the United States on a full-time basis. 
  • For this role, the base salary range is $100,000 to $125,000. A salary offer will be determined by a number of factors including experience, skill level, education, internal pay equity, and other relevant business considerations. We review all teammate pay and compensation programs regularly to ensure competitive and fair pay.
While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!
 
 
Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.

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