Sales Director North America

About SurePay

Founded in 2016, SurePay is the leading account verification platform, relied upon by 250+ banks and thousands of organizations, to prevent fraud, misdirected payments, and reputational damage. Headquartered in Utrecht, we are scaling our platform and our team across Europe and beyond.

About the role

This isn’t just a sales role; it’s an evangelist mission. You will be the first dedicated US hire, tasked with introducing SurePay AVS (Account Verification Services) to the American banking landscape. You won’t just be following a playbook—you’ll be helping us write it. You will independently navigate the US market, identifying and opening doors within the banks. You’ll be the face of SurePay, moving prospects from initial curiosity to signed deals. You will work closely with our dedicated US team in the Netherlands.

Key Responsibilities:

• Drive New Business: Proactively generate opportunities through strategic outreach, high-level networking, and marketing-led initiatives.
• Strategic Collaboration: Work closely with our Head of US and dedicated pre sales engineer to support deal progression and successfully negotiate and close deals.
• Evangelize the Solution: Educate the market on SurePay AVS and future fraud-prevention tooling. You’ll need to articulate value even while technical features are still being refined.
• Full-Cycle Ownership: Manage the complex sales cycle from initial contact to closing, navigating C-level stakeholders and complex bank hierarchies.
• Market Intelligence: Act as our eyes and ears, providing feedback on competitive positioning and US-specific requirements to help shape the product roadmap.

About you

We are looking for a seasoned sales strategist who thrives in the building phase. A little bit of ambiguity doesn’t scare you, furthermore you have:

• 8 - 10 years experience in selling software solutions, working with US financial institutions 
• Proven knowledge about  AVS, account validation, fraud prevention, or payment risk solutions, as well as understanding of US payment rails (ACH/Nacha, RTP, FedNow)
• Strong commercial acumen with the ability to drive sales processes from lead generation to successful deal close
• Ability to engage C-level executives, navigate complex organizations, and orchestrate executive alignment during the sales process. 
• Entrepreneurial Spirit: You are comfortable with ambiguity and "unknowns." You don't need a finished manual to start selling; you help build the manual.
• Proactive Communicator: You don't wait for instructions. You reach out to colleagues in the NL, ask for what you need, and anticipate market shifts before they happen.
• Consultative Pitcher: You can translate complex technical features into clear business ROI for executive stakeholders.

What we offer

• Competitive salary + variable remuneration 
• 17 paid holidays 
• Pension: We offer a 401(k)
• Health insurance 
• MacBook Pro, iPhone, and all the tech you need
• A culture of ownership, innovation, and autonomy
• Quarterly company meetup in The Netherlands 
• A diverse team of 35+ nationalities, driven by impact

Base salary for this role range is $165,000-$175,000. Additionally this role has a variable compensation component.

Surepay is currently authorized to hire in limited states, with preference for the New York tri-state area.

About SurePay 

• Founded in 2016 
• ± 130 employees
• ±30 nationalities
• Flat organisation and no hierarchy

SurePay makes payments easier, more personal and even more secure. We are a fast-growing FinTech SaaS company and have secured our Series A funding in September 2021. SurePay stems from an innovation program of Rabobank, started in July 2016 and has been an independent BV since the beginning of 2020. SurePay is backed by two leading investors: Rabo Investments and Carlyle Europe Technology Partners. Both are highly experienced in scaling international B2B SaaS and FinTech companies. Their support reinforces SurePay’s mission to prevent payment fraud globally and accelerate our international growth.

SurePay's core values are; We Care, Build Together, Think Forward and Be Responsible. These core values are the driver's of our culture and can be seen as guidelines on our beliefs and behaviour. It defines what we find important as a company and the way we work together everyday.

• We Care: We are a supportive employer and understand that health, family and safety is what really matters. We care about our employees, customers, partners and end-users. Therefore we value creating a safe workspace where everybody can be their authentic self and where we, together, work on the same mission to provide safer payments.
• Build Together: We believe in teamwork and strive towards the best results together with employees and customers. Our diversity, both personal and professional, is one of our key strengths. 
• Think Forward: We are frontrunners and are on top of our game. Our customers can rely on innovative solutions to service their current and future needs. With a problem solving mindset, we anticipate challenges and adapt to a fast changing environment. 
• Be Responsible: We all contribute to reaching our mission of reducing fraud and misdirected payments, leading to a positive impact on society. We take responsibility, show ownership and make honest decisions.

More information

More information?
careers@surepay.nl