Marketing Specialist

You'll report to: Sarah Sutton, CMO  

Team: Marketing  

Location: This is a hybrid position, requiring 1-2 days per week in our London office, located in the City near Monument station.

Salary Range: £50,000-£55,000 per annum 

Role Type: Full-Time, Permanent 

Start date: As soon as possible 

Visa / Sponsorship Available: Not Available 

 

The Marketing Specialist Role  

We are looking for a marketing generalist - someone who deliberately enjoys breadth. You want to build range before specialising, or you may choose never to.

This is a mid-level role with significant ownership and visibility.

This role is ideal for someone who:

• Enjoys both strategy and execution
• Can move comfortably between planning, messaging, events, and content
• Thrives in cross-functional environments
• Wants exposure across the full marketing mix

While you’ll contribute across multiple marketing areas, a significant focus will be on Events and Field Marketing - including industry conferences, roundtables, webinars, and Send-hosted events. You will play a critical role in creating high-quality, memorable experiences for prospects and customers.

Insurance industry experience is strongly preferred. You need to understand our audience and be credible in the room.

 

About Send 

We are the leading insurance platform, trusted by world-class insurers to help them navigate complex risks.

Our platform helps commercial insurers, MGAs and reinsurers modernise underwriting, cut friction, and grow profitably in complex markets.

We are the only platform purpose-built for multi-operating models. Our platform combines deep industry expertise with the ability to support a range of strategies and operating models.

Our Story:

We started Send because insurers had been let down for too long by rigid, legacy technology. The industry was ready to work differently – and so were we.

In 2017, our three founders set out with a clear vision: to transform commercial underwriting by combining advanced technology with deep industry expertise.

By 2019, we delivered our first commercial and specialty underwriting platform for Aviva GCS, streamlining operations, increasing efficiency, and giving teams the visibility they needed to make faster, better decisions.

Over the next six years, we rolled out multiple underwriting platform solutions across the UK and US, proving that modern underwriting technology could be powerful, flexible, and rapidly delivered.

In 2022, we won three industry awards and secured a $10m Series A to accelerate our growth. By 2024, Send was recognised as a “Leader” by IDC, Celent, and Datos – a testament to our momentum and our customers’ success.

In 2025, we doubled in size and deepened our expertise in both the London Market and North America – becoming the only underwriting platform purpose-built to support multiple operating models.

But we're not finished. Insurers want orchestration, not siloed systems. That’s why we continue to invest in our platform and orchestration engine – helping our customers win better business, faster.

  

The Send Team 

Over the past two years, Send has experienced significant growth, expanding our team by over 50% to more than 120 people. At the start of 2024, our team was primarily based in the UK and Poland. Since then, we’ve taken major steps toward building a global presence, with team members now located across the UK, US, India, and Ireland-all working collaboratively toward our vision of becoming the market-leading software platform for agile insurers.

 

Our Funding 

From 2017 to 2022, we bootstrapped our growth journey, building a profitable and stable company. In November 2022, following a year of strong customer and team growth, we secured $10 million in Series A funding to accelerate our expansion across the UK and US, as well as to further enhance our product development. We’re proud to have the support and expertise of our investors, Mercia and Breega.

We are now preparing for our Series B round and are excited about the growth acceleration this will enable. 

 

What You’ll Be Doing as a Marketing Specialist

Strategic Planning

• Develop and implement marketing plans aligned with Send’s commercial growth goals
• Translate business priorities into focused, high-impact initiatives
• Collaborate closely with Sales, Product, and Customer teams to ensure campaigns land
• Balance long-term brand building with immediate pipeline impact 

Events & Field Marketing

Events are a major lever in our go-to-market strategy - and you’ll lead them end to end.

• Plan and deliver in-person and virtual events (industry conferences, roundtables, webinars, Send-hosted events)
• Own logistics: venues, suppliers, budgets, speakers, branding, materials, onsite execution
• Partner with Sales to drive target account attendance
• Create compelling, high-quality event experiences that reflect our brand
• Ensure strong pre-event build-up and disciplined post-event follow-up
• Drive measurable pipeline contribution from field initiatives
• Track performance and pipeline impact
• Work with Sales and Customer Success to convert event engagement into qualified opportunities

Audience Engagement

• Identify and connect with underwriting, operational, and executive insurance audiences
• Craft messaging that resonates with both prospects and customers
• Apply ABM principles to engage priority accounts and key decision-makers (support with tailored programs for priority accounts in your region)
• Develop thought leadership and event-driven content
• Support with the execution of digital campaigns in your region
• Contribute to customer communications and engagement programmes 

Market Analysis

• Stay ahead of insurance market trends and competitor activity
• Conduct research to identify growth opportunities
• Feed insights into messaging, positioning, and campaign focus
• Strengthen our competitive narrative

 

The Skills and Experience Needed for the Marketing Specialist Role  

• 5+ years B2B marketing experience.
• Insurance industry experience (carrier, MGA, broker, reinsurer or insurtech) is highly desirable and will significantly strengthen your application
• Proven experience delivering events end-to-end
• Strong understanding of marketing tools and analytics
• Ideally, experience with HubSpot Marketing Hub, or other email marketing platforms
• Confidence building and optimising email journeys and landing pages
• Familiarity with Account-Based Marketing approaches and tools
• Experience tracking campaign and pipeline metrics (data-driven mindset – you instinctively ask “what’s working, why, how do we scale it?”)
• Comfortable operating in growing, fast-paced organisations

Mindset & Attributes:

• Generalist by nature — enjoys variety and breadth
• Willing to roll up sleeves and get stuck in
• Highly organised and operationally sharp
• Exceptional written and verbal communication skills
• Comfortable working with senior stakeholders
• Energised by ownership and accountability
• Excited by scale-up pace and ambiguity

 

What’s on Offer - Life at Send 

Health Insurance - Provided through AXA, covering medical, dental, optical, mental health, and therapies. Employees also have free access to Spill, offering confidential mental health support and therapy.

Life Insurance - Covers four times your basic salary, along with Income Protection for up to 36 months at 75% of salary, including rehabilitation support.

Pension Scheme - A salary sacrifice pension scheme through Royal London. Send contributes 8%, with a minimum employee contribution of 4%.

Time Off - 25 days of annual leave, plus public holidays. We also offer volunteering time and a dedicated wellness day.

Enhanced Parental Leave - Includes 12 weeks of fully paid leave for all new parents, along with additional support for birth-giving parents.

Learning and Development - An annual budget via Learnerbly, providing access to books, courses, conferences, and other resources to support your growth.

Check out Send’s public Handbook for more information about our product, recruitment process, team, benefits, and much more.

 
Marketing Specialist Interview Process 

Our recruitment process for the Marketing Specialist role consists of at least three stages: 

Stage 1 - Introductory Call with our in-house recruiter, Liam (30 minutes):
This will cover your background, motivations, and communication skills, along with an opportunity to learn more about Send and the role.

Stage 2 - Interview with Sarah Sutton, CMO (45-60 minutes).

Stage 3 – Interview with either Kyle van der Boon (Product Marketing Manager) (30 minutes) or Sales representative. 

30-minute call with a Send Founder 

 

At Send, we’re focused on strengthening our culture-not hiring people who simply “fit” into it. We believe that a diverse, equitable, and inclusive team drives innovation, creativity, better decision-making, and stronger performance.

If you’re interested in a role at Send but don’t meet every requirement listed, we still encourage you to apply. Research shows that women, Indigenous people, and individuals of colour often hesitate to apply for roles unless they meet every single qualification. We’re committed to changing that.

We welcome applications from everyone, regardless of background, ethnicity, or culture. We are committed to reviewing all applications fairly and do not discriminate based on race, ethnicity, colour, religion or belief, national origin, sexual orientation, age, marital or civil partnership status, family status, pregnancy or maternity, disability (visible or invisible), gender identity or expression, or any other legally protected status.

We know that inclusive hiring is an ongoing journey, and we’re always looking to improve. If you have feedback on our hiring or interview process, we’d love to hear it.

If you have specific needs or adjustments that would support you during the application process, you can share them in the space provided in your application-we want to ensure your experience is as smooth and comfortable as possible.

Need support with your application or have a question about the role? Email us at liam.longstaff-pagoni@send.technology.