Sales Development Representative

Renaissance® is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a leading provider of educational assessments. 

Together, our assessments offer the ideal starting point to help teachers understand their students’ strengths and pinpoint areas of need. Our teaching and learning tools then provide effective next steps, with online literacy and maths solutions that meet students exactly where we are. 

Worldwide, we support over 18 million students, operating in over 100 countries. 

About this role:

Renaissance Global are recruiting for a Sales Development Representative (SDR) for our China and North Asia business to join our growing team.  

As the Sales Development Representative (SDR) for China and North Asia, you will be responsible for identifying and generating new business opportunities with international and bilingual schools across mainland China, Hong Kong, Taiwan, South Korea, and Japan. Your fluency in both English & Mandarin and understanding of the regional education landscape will be key in engaging school leaders and influencing decision-making. You will also support your peers by sharing regional insights and setting high standards of performance.  

You will communicate performance metrics, market insights and questions to your direct line manager on a weekly basis.  They will identify, understand and research lists of international schools and groups to target, and creatively personalize and develop campaigns to generate new business opportunities, while collaborating within a team.   

Sales Development Representative Job Responsibilities: 

When looking at the responsibilities can be broken down into the following areas: 

• Successfully segment your region into key focus areas to target international schools.  
• Build and qualify a pipeline of top-of-the-funnel leads across China and North Asia, with a focus on international and bilingual schools, as well as key enrichment schools within China.  
• Use Mandarin and English to communicate effectively with senior school stakeholders understanding their needs, pain-points and goals.  
• Create tailored outreach campaigns that reflect local culture, school structures, and education trends.  
• Collaborate closely with the marketing team to maximise lead generation and ensure timely follow-up and qualification of inbound leads generated through campaigns, digital initiatives, and other marketing activities.  
• Coordinate lead flow and follow-up efforts linked to regional events, conferences, and international market visits, ensuring seamless alignment between marketing, international consultants and the contracted international school groups.  
• Collaborate with the regional sales team to support seamless handovers of qualified opportunities.  
• Track and report on lead activity, market trends, and performance metrics using CRM tools ensuring data accuracy and visibility.  
• Contribute to a high-performance team culture.    

Skills and experience required: 

To be considered for the role of Sales Development Representative (SDR) for China and North Asia, we are looking for an experienced sales development professional who has a proven track record of operating in highly cross-functional initiatives, hitting Objective and Key Results (OKRs), and succeeding in a complex and fast-moving environment  

You will also have: 

• Experience in lead generation or sales development, ideally within EdTech or SaaS.  
• Driven to learn and succeed in Edtech sales   
• Excited to execute innovative, targeted campaigns to new international regions   
• Excellent communication skills, via phone, written and verbal skills   
• Fluent in Mandarin and English is a strong advantage (written and verbal).  
• Deep understanding of the international/bilingual school landscape in China and North Asia.  
• Excellent interpersonal, communication, and organisational skills.  
• Self-starter with a high level of cultural intelligence and sensitivity, who looks for creative solutions to build connections and generate active leads.  
• Target driven  

As our Sales Development Representative (SDR) for China and North Asia, we are looking for someone who aligns with Renaissance's mission to accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide, we are looking for someone who is/ has: 

• Excellent organisational, planning, time management and project management skills  
• Ability to communicate effectively, present and negotiate to a high level.  
• Focused and disciplined approach, logical and has meticulous attention to detail  
• Ability to instil a high level of credibility and build strong internal working relationships  
• Collaborative approach.   
• Flexible approach; ability to adapt to different situations and requirements  
• A positive outlook with desire to learn and embrace new concepts and ways of working  
• Preferred education to degree level (or equivalent) in a relevant field  
• Excellent analytical and problem-solving skills.  
• Able to quickly assimilate extensive product and market knowledge  

Additional information:  

This is role is a Hybrid role based out of our Beijing, China office (Renaissance China, Room 1526, 15th Floor, Block A, Parkview Green, No. 9 Dongdaqiao Road, Chaoyang District, Beijing) with the expectation with some travel to other offices as required for team meetings.  

Please note the closing dates for applications will be Friday 2nd May.

Benefits: 

Health Insurance & Risk / Life Insurance – All employees are entitled to Health insurance provided by CIGNA, with Single cover paid for by the Company. Life and risk insurance provided by Taiping - our risk insurance policy covers employees for accidents caused outside work and our life insurance covers employees for illnesses. We hope you don’t need this, but it’s there if you do!  

Holiday and Bookable Leave - 10 Days bookable annual leave per annum, we also offer a day off for your birthday so you can celebrate in style, to be used in the month of your birthday. We also offer every China based employee up to 2 paid volunteering days per year with a cause of your choice.  

Growth and development – extensive training opportunities for career progression across  Renaissance Learning with Great Leaders looking to grow your career and allow you to flourish in your chosen career.     

Renaissance China Office benefits – you will have full access and Free subscription to the Virgin Pulse and CALM app, to help with your health and mental well-being.  

If you are someone who likes to march to the beat of their own drum and wants to join a company which encourages authentic individuality, and aligns with Renaissance's mission to accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide, apply today!  

We have an ongoing commitment to Diversity, Equity and Inclusion and have taken strides to become a more welcoming and inclusive workplace, including the introduction of our DEI Matters Network which is owned and driven by our staff. 

We are an equal opportunities employer. We encourage and welcome applications from all underrepresented groups, as we believe and strive for community representation within our organisation. 

If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply or attend any interview, please contact us and we will talk this through with you. 

All your information will be kept confidential according to GDPR guidelines. Please note that we can only consider applicants who already hold a full work permit. 

This role is subject to DBS and background checks.