Scotland Press Officer

Role Summary

Reform UK is seeking a passionate, media-savvy Press Officer to drive our communications in Scotland. You will craft and deliver compelling messages that cut through to Scottish audiences, championing our common-sense policies on immigration, law and order, public services and economic growth. Your work will ensure our vision for a free, proud and prosperous Scotland is heard clearly across print, broadcast and digital channels.

This is a hands-on role in a fast-paced environment. You’ll secure impactful coverage, own our Scottish social channels, and help shape creative campaigns - while keeping message discipline and rapid response at the core of everything you do.

Key Responsibilities

Content & Messaging

• Write, edit and distribute high-impact press releases, op-eds, statements and media briefings tailored to Scottish audiences.
• Prepare spokespeople with lines-to-take, Q&As and briefing packs ahead of interviews and events.
• Maintain a consistent Reform UK tone of voice across all Scottish communications.

Media Relations

• Build and nurture relationships with journalists, editors and producers across Scottish and UK outlets (print, online, radio, TV).
• Proactively pitch stories, place comment pieces and maximise interview opportunities.
• Handle inbound media enquiries, including rapid rebuttal and crisis comms when necessary.

Social & Digital

• Manage Reform UK Scotland’s social media channels (particularly X), creating engaging, shareable content.
• Work with the national digital team to produce basic graphics/video clips and ensure content is optimised for reach and impact.
• Monitor online sentiment and engagement to inform content strategy.

Campaigns & Events

• Collaborate with the national comms team to plan and execute creative media and advertising campaigns relevant to Scotland (e.g. economy, infrastructure, cultural identity).
• Support press conferences, visits and campaign events across Scotland and occasionally the wider UK.
• Produce post-campaign wrap-ups, coverage reports and lessons learned.

Monitoring & Insight

• Track Scottish and UK media coverage daily; compile concise reports and insights for senior stakeholders.
• Keep abreast of developments in Scottish politics, the Scottish Parliament and public opinion to inform proactive messaging.

Person Specification

Essential Criteria

• Clear commitment to Reform UK’s mission and values; current Reform UK membership required.
• Proven experience in a press office, journalism or communications role with demonstrable media results.
• Outstanding writing and editing skills; able to tailor tone and message for different audiences.
• Strong understanding of the Scottish (and broader UK) media landscape and news cycles.
• Confident managing social media channels, particularly for political content on X.
• Calm under pressure; able to juggle multiple deadlines and respond quickly to breaking stories.
• Solid grasp of Scottish political and cultural issues, with sensitivity to regional nuances.

Desirable Criteria

• Experience in political communications or working within a political party/organisation.
• Knowledge of the Scottish Parliament, devolved policy areas and Scotland’s political environment.
• Basic design/video skills (e.g. Canva, Adobe, CapCut) to enhance digital content.

Key Skills & Competencies

• Persuasive storyteller with strong news judgement.
• Meticulous attention to detail and message discipline.
• Organised and reliable, able to prioritise effectively.
• Resilient, adaptable and solutions-focused in a high-pressure setting.
• Collaborative team player who aligns seamlessly with national and regional comms efforts.