Paid Social Ads Coordinator

Paid Social Ads Coordinator – Reform UK

Reform UK is looking for a strategic and results-driven individual to join our digital team as a Paid Social Ads Coordinator. You’ll be part of a fast-paced, focused group working at the cutting edge of political communications—delivering high-impact advertising campaigns seen by millions of British voters each week.

We’re seeking someone who is data-savvy, creative under pressure, and passionate about using paid media to drive real-world change. If you love optimising performance, testing new strategies, and working with purpose, this role is for you.

Location: Full-time, Westminster, London 

• Work on our paid social advertising campaigns across platforms including Meta (Facebook/Instagram), X (Twitter), YouTube, TikTok, and others.

• Plan, execute, monitor, and optimise campaigns with performance goals in mind: reach, engagement, conversions, and voter acquisition.

• Collaborate with our in-house content, video, and design teams to create compelling, high-performing ads.

• Maintain tight control over ad budgets, targeting parameters, and A/B testing protocols to maximise ROI.

• Produce weekly and monthly reports analysing ad performance, spend, reach, and key learnings. 

• Stay across platform updates, political ad policies, and best practices to ensure all campaigns remain compliant and effective.

• Provide rapid support for live events, campaign launches, and breaking news, helping deploy targeted ads under tight deadlines.
  
  

• Proven experience managing paid social campaigns—ideally with six-figure monthly budgets.

• Excellent knowledge of Facebook Ads Manager, Meta Business Suite, X Ads, YouTube/Google Ads, and TikTok Ads Manager.

• Strong analytical skills with a passion for data-driven decision-making.

• Ability to communicate complex performance insights clearly to non-technical team members.

• High attention to detail and a proactive attitude to problem-solving.

• Comfortable working under pressure in a fast-moving political environment.

• Political awareness and understanding of the news cycle is desirable.

• Experience using analytics tools (Google Analytics, Meta Insights, etc.) is a plus.

• Examples of previous ad campaigns or performance results are welcomed.
  
  

This is a rare opportunity to shape the digital advertising strategy of one of the fastest-growing political movements in the UK. You’ll directly be working on one of the most viewed and engaged digital campaigns in British politics—delivering real impact at a national level.

To apply: Send your CV and relevant campaign examples today. Join us—and be part of something that matters.