Video Content Strategist

Join Proton and build a better internet where privacy is the default 

At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security and freedom online. 

Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organisations to take control of their personal data, break away from Big Tech’s invasive practices and defeat censorship. Our work impacts hundreds of millions of lives, from activists on the front lines defending freedom to leaders in governments protecting sensitive information. In some cases, Proton’s services have even been instrumental in saving lives by enabling secure and private communications in high-risk situations. 

Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries, from the world's top companies and universities. We value intelligence, learning potential and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density. Proton has become profitable and reached scale without relying upon VC funding, largely due to superior talent that allows us to do things faster, more creatively and more efficiently. 

We have a global mindset and big ambitions but remain a start-up at heart. We value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd? Join us and do work you can truly be proud of. Check our social media pages to learn more about us: Reddit, X, YouTube, Instagram, LinkedIn. 

Role overview 

As a Video Content Strategist at Proton, you'll use your project management and storytelling skills to build and deploy strategies that aim to turn privacy and security news, deep-dives, guides and educational content into engaging short and medium length videos. Your goal is to increase Proton’s share of voice on YouTube, TikTok, Snapchat and other video platforms which would help grow Proton’s brand awareness. Your primary channel will be YouTube, but you'll also be able to experiment with your content on other social media channels. Together with the content and community team, you'll influence the output of our team by brainstorming, testing and strategising content with high potential for growth.

As a skilled project manager, you'll use a mix of internal and external resources to bring your strategy to life. You understand the importance of metrics in video content and you’ll use relevant data to optimise and adapt your strategy. You’re a natural storyteller and a brand expert who can help brief video editors, motion designers, agencies and more on delivering high quality content while staying true to brand guidelines and personality. You’ll have the opportunity to build Proton’s brand presence on YouTube and influence how it will develop in time. You’ll have a database of over 100 million people you can promote your videos to and convince them to follow Proton’s YouTube channel.

If you feel comfortable taking the initiative and thrive in fast-paced environments, this is a great opportunity to play a pivotal role in a fast-growing company, having a concrete impact on the future of the business as a whole.

What you’ll do 

• Manage end-to-end video production from planning, resourcing, managing, measuring and optimising results.
• Strategise and produce high-quality videos to educate and inspire viewers on topics like privacy, security, encryption, internet, online freedom and more
• Collaborate with internal experts and external partners to enhance video content and diversify distribution formats and channels
• Own the overall video and audio content strategy for the Proton brand and its ecosystem of service with the goal of positioning Proton as a leading inspirational and educational brand
• Lead and mentor internal video editors and manage external contributors by providing relevant briefs and feedback to ensure alignment with the strategy
• Manage budgets and resource allocation for video projects, ensuring projects are delivered on time and within budget
• Craft or direct compelling video narratives that reinforce the brand’s message, values and identity in a way that resonates with YouTube and TikTok audiences
• Use data and analytics tools to track video performance, measure KPIs (views, engagement, shares etc.) and provide insights for continuous improvement
• Implement A/B test strategies to test content formats, thumbnails and titles for increased performance
• Work with paid media teams to support organic video content with paid promotion where appropriate
• Ensure that video content aligns with the overall brand tone and visual guidelines while maintaining consistency in video production and publishing across internal and external production
• Stay up to date on platform-specific guidelines (e.g. TikTok’s content guidelines), copyright rules to ensure compliance, and keep abreast with the latest trends and technologies in brand building and social media

What you'll bring

• 6+ years of hands-on experience strategising and producing video content on YouTube or a similar role in the Media industry
• Proven experience in creating, managing and growing large YouTube and TikTok channels
• Experience working with influencers, content creators, agencies and other external resources to amplify content
• Experience in leading and mentoring junior content creators, video editors and external contributors, providing feedback and ensuring alignment with the strategy
• Experience managing budgets and resources for video projects, ensuring projects are delivered on time and within budget at the maximum performance and quality
• Deep understanding of SEO best practices for video content and a strategic approach in researching/choosing topics for various audiences
• Experience producing video content for SaaS B2B and B2C audiences
• Solid storytelling and content strategy skills with the ability to adapt to a brand’s personality and ToV
• Flawless written and spoken English language skills
• Previous journalistic/podcasting experience is a plus

What we offer 

• Technology: we provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals 
• Learning & Development: we are committed to your professional growth – Proton offers various learning opportunities, including training programs, conferences/events and continual learning 
• Employee Benefits: comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs 
• Stock Options: at Proton, we are all owners of the company and you get stock options when you join us 
• In-Person Collaboration: collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje and Taipei. You can enjoy working from home for up to 30% of the time, while enjoying great company culture during our three core days in the office. Depending on the role, fully remote positions may also be available. 
• Food: lunch and snacks are provided by Proton every day at our offices 
• Transport: we'll always support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location 
• Flexible Working: you can define your own working hours as long as it works with team meetings 
• Work that Matters: Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input – to this day, Proton’s only source of revenue is user subscriptions: over 100 million people trust and support Proton, and we put our users and community first in everything we do (read more about our impact here) 

Our commitment to diversity and inclusion 

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities, promote open dialogue and support continuous learning to ensure every voice is heard and respected. 

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know. 

Candidate privacy notice 

When you apply for a position, refer a candidate or are considered for a role at Proton Technologies AG (Proton, we, us or our), your information is stored in Greenhouse, in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills. 

If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. Should you have any inquiries about how we use or manage your information or if you wish to access, correct or delete your data, please contact our privacy team at careers@proton.ch.

Proton does not accept unsolicited CVs from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. 

To learn more about our privacy policy, please visit our privacy policy page.