Marketing Manager

 

• Reporting to VP Marketing NA
• Attractive salary and benefits
• Skills – Social Media, Events, Marketing Automation, Campaign Creation and implementation
• Experience – 7+ years in Marketing with proven track record for flawless events and impactful multi channel campaigns

Who we are

At Preservica, we believe the world’s cultural, social and political memory is at risk, and it’s our mission to protect it. Working with academic institutions and libraries around the world, we are trusted to safeguard and provide access to all formats of digital content - from unique historical collections to critical research data.

Our award-winning SaaS software is relied upon by a rapidly growing community of over 1,000 organizations, with a wide range of users from academic institutions such as Yale and Notre Dame, to iconic cultural institutions such as; Museum of Modern Art (MoMA), and Public Sector agencies and Corporations.

We are working hard to help archivists, record managers, IT managers and librarians succeed in serving their  communities - we want to do more which is why we need you.

 

Job Description

In this role, reporting to the VP Marketing, North America, you will help develop, execute, and monitor marketing programs across a variety of channels.  Working closely with the team, you will ensure a consistent and growing pipeline of content and campaigns that turn into quality leads.  This role is one of 3 similar roles, each focusing on, and owning an area of business.  This role is mid/senior level.

What you will be doing:

This role is a generalist demand generation role that manages an area of business.  You will be responsible for working with the team and independently to create and execute campaigns across all channels.  From managing and creating content, planning and executing events- including webinars, conferences, tradeshows and user groups. You will also be a power user in Pardot, our Marketing Automation platform, to send emails, create nurture campaigns and analyze our audience engagement. You will need to be able to manage people, projects and priorities effectively to be successful.

What you need:

• Proven track record running marketing campaigns, events, social
• Proven experience creating and analyzing campaigns with Pardot or similar marketing automation tool. Pardot strongly preferred
• Experience testing and analyzing tactics to improve campaign results
• Experience creating content
• Experience with Project and People Management
• Digital Marketing Experience- Google Analytics, Social Ads and similar
• 7+ years of experience in Marketing
• BA or equivalent

Qualities

• Takes initiative.
  • High energy and drive.
  • Collaborative.
  • Focused on delivering results.
  • Tech savvy and learns quickly.
  • Highly organized & pragmatic.

We provide

• Attractive salary & company bonus.
  • Negotiable and flexible working hours.
  • Medical, dental, vision, disability, and life insurance.
  • Flexible vacation.
  • Work hybrid from home - with regular office days in Boston

Preservica are an equal opportunities Employer