Marketing Analytics Manager

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed. 

The Marketing Analytics Manager will oversee a team of analysts and drive the successful delivery of data-driven projects for internal and external clients. This role requires strong technical expertise, outstanding communication and client-management skills, and the ability to foster a high-performing, growth-focused team environment. 

Key Responsibilities 

Technical & Project Leadership 

• Maintain and manage an ongoing project roadmap, ensuring priorities, timelines, and resource needs are clearly defined. 

• Direct and oversee the work of analysts across multiple projects, ensuring tasks are properly assigned and executed efficiently. 

• Lead and manage strategic projects, taking an active role in the delivery of data backed insights across a range of clients. 

• Review all analytical deliverables to ensure accuracy, clarity, and relevance before distribution to clients or stakeholders. 

• Ensure robust data quality assurance (QA) processes are applied throughout all stages of project execution. 

• Provide hands-on support for complex SQL, Excel, and Python tasks as needed to guide project work and resolve data challenges. 

Client Relationship Management 

• Build and maintain excellent relationships with clients, acting as the primary point of contact for analytical needs and project updates. 

• Proactively manage client expectations, communicate insights effectively, and ensure smooth project delivery. 

• Identify opportunities to expand client engagement by understanding evolving business needs. 

Team Development & Performance Management 

• Provide continual coaching, guidance, and skills development for direct reports to support their professional growth. 

• Conduct annual and semi-annual performance reviews, delivering constructive feedback and helping analysts establish development goals. 

• Foster a collaborative and supportive team environment that encourages innovation, problem-solving, and continuous improvement. 

Departmental & Strategic Initiatives 

• Participate in cross-departmental initiatives aimed at improving operational efficiency, analytical methodologies, and internal tools. 

• Contribute ideas and solutions to enhance innovation within the analytics function. 

Required Skills & Qualifications 

• Strong proficiency in SQL and advanced Excel (including functions, pivot tables, and data modelling). 

• Experience with Python for data manipulation, automation, or analysis. 

• Knowledge or experience of digital marketing including an understanding of Key Performance Indicators, technologies, marketing channels and industry challenges. 

• Experience within eCommerce, iGaming, Financial Services or consulting is preferred. 

• Demonstrated ability to manage client relationships and communicate findings to both technical and non-technical audiences. 

• Experience mentoring and developing teams. Prior formal line management experience is an advantage. 

• Exceptional organizational skills, with the ability to manage multiple projects simultaneously. 

• Strong attention to detail and a commitment to high-quality output.