Creative Performance Lead, Merge Mansion

We are a mobile game company, based in both Helsinki and Berlin, creating world-class entertainment by building a portfolio of hit games. Since our launch in 2020, our first chart-topping game Merge Mansion has been entertaining over 55 million players worldwide, and we have grown into a team of over 200.

Our mission is to entertain hundreds of millions of people for decades, with our games, and also through our creative marketing, community, and beyond – while having fun with it. 

We’re ordinary people crafting extraordinary games with passion and ambition, united by our culture of trust, psychological safety and wellbeing.

We are looking for a talented Creative Performance Lead to drive Merge Mansion's growth through the strategic, data-driven delivery of high-performing creatives while maintaining the highest standards of quality and consistency. This is a unique opportunity to do outstanding marketing with a talented team to achieve our ambition of becoming a famous entertainment brand with lifelong fans across the globe. You'll be joining our creative team and closely aligning with our Central Animation team, marketing colleagues, and other key teams on all things Merge Mansion.

More about Metacore crafts: https://metacoregames.com/our-crafts 

Responsibilities

• Delivering business growth through new, high-performing creatives and optimizing the existing creative mix 
• Taking ownership of our performance-driven creative strategy and the evolution of the supporting creative pillars
• Ensuring our creative workflow and creative best practices to yield best results
• Building an actionable and prioritized creative roadmap for the year ahead and ensuring execution
• Ensuring creative opportunity and connection to the product
• Heading the briefing process and evolving our script writing
• Identifying new opportunities and gaps in the market
• Leading the overall creative operation and team
• Maximizing the opportunity with the internal animation team
• Closely aligning with the Performance Marketing team, and supporting the Product Marketing team’s needs for the marketing funnel
• Actively sharing learnings and implementing them to foster continuous improvement and creativity

Requirements

• Strong business-driven leader with the skills to inspire, guide, and support a creative team
• Extensive experience in creative performance leadership
• Excellent grasp of the data-driven approach
• Deep understanding of mobile game marketing trends
• Excellent communication and collaboration skills, with the ability to effectively communicate creative strategy and prioritization
• Hands-on approach to project management with the ability to effectively handle multiple projects and priorities in a fast-paced, dynamic environment

What We Offer

• Workplace where we aim high, without taking ourselves too seriously
• Autonomy and accountability with support to foster professional development
• Great opportunities to grow with the company
• Work-life balance and strong emphasis on wellbeing
• Approachable leaders with low ego
• Flexible hybrid workplace where people enjoy working at the office

Basics

• Location: Helsinki, Finland
• Relocation: Relocating to Finland expected, full support provided
• Remote work: Hybrid model of office and remote work
• Start date: Flexible, ideally as soon as possible
• Working language: English

Our equal opportunity statement

To entertain hundreds of millions of people for decades, we need diverse teams that understand our diverse audiences. The key to unleash our creativity is a diverse, equitable, and inclusive culture of trust where Metacoreans from all walks of life can be themselves. We celebrate our differences and believe they are the strength that drives us forward.

We are committed to offering equal opportunities for all, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. We build and maintain a workplace and industry free of harassment and discrimination.

We also aspire to have DE&I as a fundamental part of our game design process to enable us to create even better and more inclusive games, communities and entertainment.

If you require any support or have specific needs during the application process, please don't hesitate to let us know. We look forward to hearing from you!

Our culture

Our culture is based on trust, psychological safety and wellbeing. At Metacore, autonomy and accountability go firmly hand in hand, and we cultivate a diverse and inclusive workplace where you can be yourself.

We are collaborative and humble, and think “we” before “me”. We enable focus through transparency and ownership. We aim high, and aspire to be nothing less than the best game company in the world to work for.

To create even better games, communities and entertainment, we welcome talent with diverse experiences, who are passionate about their roles and bold in their ambition. 

We have collectively defined our culture and values, and we uphold them together, every day.

Read more about our culture: https://metacoregames.com/culture