Copywriter - iGaming

We are looking for an experienced iGaming Copywriter who will create high-quality English content across multiple channels, including SEO pages, CRM communications, PR, and social media. The role focuses on writing engaging promotional texts for casino and sportsbook products, supporting marketing funnels, and producing guides and reviews.

You will collaborate closely with SEO, Social, Design, and Affiliate teams to ensure content drives engagement and conversions while maintaining a consistent brand tone and compliance standards.

 

Location: remote, EU-based.

Key Responsibilities: 

Multi-Channel Writing. Produce high-quality English content for:

• PR - Social media posts, promotional copy, and sports betting highlights. Boost interest for specific casino games and sports betting events.
• SEO - Write engaging theme-related texts/landing pages for all casino and sportsbook brands.
• CRM - Short, sharp, and attractive email and SMS texts, closely related to the terms of offers and the themes of each casino and sportsbook. Knowledge of popular sports events a plus.
• Auxiliary - Guides, proofreading, terms, and detailed casino and sportsbook reviews.
• Funnels - Pinned messages, welcome offer messages, short scripts, and push notifications.
• Tone Management. Adapt writing style per the brief’s requirements.
• Collaboration. Partner with SEO, Social, Design, and Affiliate teams to ensure that the goal of each text is achieved.
• Consistency. Maintain a consistent voice with clarity and a strict adherence to compliance standards, while providing a fast service that closely follows the brief.
• Optimisation. Use feedback to continuously improve and optimise content.
• Human Text. All texts must be completely handwritten; AI-generating texts or using AI to generate ‘writing structure’ is strictly forbidden.

Requirements:

• English writer with excellent vocabulary and proofreading abilities.
• Experience. 4+ years of professional writing experience; iGaming, casino, and sports betting experience is required. Strong knowledge of casino tables and autonomous games.
• Team Player. Willing to work in a large writing team and respond well to other team members.
• Strong expertise in conversion copywriting, including the creation of compelling offers, CTAs, and "hooks." Capable of long- and short-form writing.
• Solid grasp of SEO fundamentals, including keyword usage, content structure, internal linking, and user intent.
• Comfortable managing high output and meeting strict daily deadlines.
• Excellent English comprehension for understanding briefs and coordinating with international teams. Strong drive to check and optimise own texts to the highest level.