Partnership & PR Manager - SEA

POSITION PURPOSE  

To lead the Public Relations and Partnership function and support the Head of Brand Marketing SEA across all functions of the JD business related to the JD brand, Third Party Brands and Community Projects. This role focus on growing branding opportunities within the marketplace to drive further exposure and positioning of the JD brand.

REPORTS TO 

Head of Brand Marketing SEA

SUMMARY 

This multi-faceted role has key responsibilities across the below functions:

• Public Relations: Crafting and executing results-oriented PR initiatives focussing on KOL engagement, media relations and talent curation. Working cross functionally between Buying, Multi-Channel, Retail and key central teams to align product, brand and organization priorities, in collaboration with Third Party Brand and Retail Marketing team
• KOL/Talent Management: as an extension of the above activity, you will be responsible for amplifying all JD brand awareness leveraging on KOL/talent engagement. This area includes Third-Party Brand campaign achieving key objective in collaboration with Third Party Brand team. The purpose here being to increase JD owned brand awareness and exposure across Malaysia, Singapore with overview of Thailand and Franchise market.
• Partnership: as a key pillar of the JD brand, the community project management will involve ownership of existing programs, procurement of new initiatives. There will also be cross over of responsibilities with Retail Marketing on elements of sponsorship agreements and hyper local activity.

KEY RESPONSIBILITIES 

• Plan and execute PR campaigns to promote initiatives, events and brand messages
• Collaborate with other functions within marketing, social media and creative teams to align messaging.
• Develop and implement crisis communication strategies, when necessary, with support from agency. Swift pivot to address issues that may impact brand equity and reputation
• End to end KOL/Talent engagement with agency and central team and managing execution excellence across Malaysia, Singapore and oversee execution in Thailand and Franchise markets.
• End to end campaign management of JD Brand and Partnership projects with external creative agency
• Supporting the execution of store opening, brand events, Third Party Brand from visual from communication and talent perspective
• Supporting all reporting functions within the Marketing Department, to feedback across relevant SEA markets.
• Identify potential external opportunities that aligns with brand DNA

KPIs 

• Increase brand visibility through community building and media across Malaysia and Singapore as priority markets.
• Build and management of PR Strategy addressing business and brand objectives for Malaysia, Singapore, Thailand with overview of Franchise markets
• Increase partnership projects throughout Malaysia, Singapore Thailand, specific to each market
• Ensure KOL/talent curation for JD Brand and Third-Party Brand projects meet business objectives with measurable goals 

SKILLS & ATTRIBUTES 

• Ability to Liaise and build rapport with a wide variety of stakeholders at all levels
• Ability to reach out and build rapport with external parties ie KOL, Talents and potential partners
• Demonstrates discretion when dealing with confidential information 
• Solid understanding of the issues and opportunities in similar industry
• Excellent problem solving and decision making skills
• Good level of negotiation and influencing skills
• High level of verbal and written communication skills
• Strong attention to detail
• Ability to handle tight deadlines
• Excellent organisational and time management skills
• Excellent multi-tasking skills
• Self-motivated and shows initiative 
• Strong sense of urgency
• Experience in Microsoft Excel, Word and PowerPoint

EXPERIENCE 

• 3-5 years in a similar position or within like Retail business
• Exposure to 360 PR Strategy that covers omni channel retail business
• Regional work scope experience is an advantage but not essential
• Agency and external vendor management

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion.

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.