Senior AI-First Brand Marketeer (f/m/d)

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

IONOS is one of Europe's leading digitalization partners for small and medium-sized businesses, and a trusted provider of cloud infrastructure solutions worldwide. With a portfolio of ten brands serving millions of customers across multiple markets, IONOS combines scale with a deep commitment to making technology accessible.

We are evolving our brand marketing team for the AI era – and we're looking for creative, tech-savvy minds who want to take their discipline to the next level with AI. Whether you come from design, content, motion, video, or social media: if you see AI as the greatest creative lever of our generation, this is the role for you. AI is at the core of this role, not an add-on. You will identify, pilot, and scale AI-powered workflows in your area of expertise with the goal of delivering measurable efficiency gains across content production, localization, campaign execution, and creative operations. You will help define the AI tooling strategy for our brand marketing organization from scratch, build the roadmap, and drive adoption across the entire team. You will work in a large, international team across ten brands and be part of a cross-functional network spanning design, campaign, content, creative, and product marketing. Your impact will be visible – because you will help shape how one of Europe's largest digital platforms builds its creative future.

Tasks

• Define, implement, and scale AI-powered workflows in your discipline – with a clear mandate to reduce manual effort, accelerate timelines, and improve output quality at scale.
• Systematically analyze existing processes for automation and AI optimization potential, evaluate the best tools and platforms, test them, and integrate them into the production pipeline.
• Help shape governance frameworks, adoption standards, and success metrics for AI-powered tools and workflows across the organization.
• Act as a subject-matter expert for AI applications in your field – track emerging technologies and translate them into practical, scalable solutions.
• Deliver high-quality output in your discipline – whether visual designs, written content, animations, video edits, or social media campaigns.
• Ensure brand consistency across all ten brands and markets – through scalable templates, asset libraries, style guides, and standardized workflows.
• Collaborate cross-functionally with adjacent disciplines (design, content, motion, video, social, campaign) to ensure a coherent brand experience.
• Serve as an operational interface between your area of expertise and adjacent teams (campaign, product marketing, CTO organization).
• Actively contribute to cross-functional alignment processes for major campaigns and strategic projects.
• Support brand positioning and go-to-market initiatives across the brand portfolio.

Qualifications

You bring deep expertise (5+ years of experience) in at least one of the following core disciplines (Design, Content Creation & Strategy, Motion Design, Video Editing & Production, or Social Media Management) ideally in a complex multi-brand, B2B tech, or agency environment, and are eager to combine it with AI competence:

• Demonstrated, hands-on experience with AI tools in your field (e.g., Midjourney, DALL-E, Firefly, Claude, GPT, Gemini, Runway, Pika, Kling, Descript, ElevenLabs, HeyGen) – you already use AI productively in your daily work and can show concrete examples and results.
• Ability to evaluate and implement AI platforms – with a focus on measurable ROI, governance, and organizational adoption.
• Strong portfolio or track record that demonstrates both craft excellence and strategic thinking.
• Experience working in or with large, cross-functional teams (30+ people) and common project management tools (Asana, Monday.com, Clickup, or similar).
• Highly motivated by greenfield situations with the ability to build an AI tooling strategy from scratch as an exciting creative challenge.
• Ability to lead through influence – building trust and driving alignment across diverse stakeholders and teams.
• Curiosity, eagerness to learn, and the drive to advance not just your own work but the way the entire team works with AI.

Language Skills: Excellent communication skills in English are required (fluent). German language skills are a strong plus.

Location: Berlin (Germany)

Benefits

• Hybrid working model based in Berlin (3 days on-site).
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve. 

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.