Head of Marketing (B2B Hypergrowth)

The Position

This is a once-in-a-career opportunity to build and lead the entire Marketing function at one of Europe’s fastest-growing scaleups. As Head of Marketing at Hive, you’ll oversee and integrate Inbound Marketing (SEO, content, website, partnerships, paid social) and Events into one high-performing engine that drives demand, shapes Hive’s brand, and fuels our journey from hypergrowth to IPO.

This role combines strategic ownership alongside data-driven decision making with hands-on impact: you’ll design the roadmap, own the budget, and lead an exceptional team, while also staying close enough to the work to ensure excellence in execution. You’ll have direct access to C-level leadership and the mandate to establish Hive as the category-defining leader in commerce operations.

Your Key Responsibilities:

Own the entire marketing funnel: Take full responsibility for the strategy and performance of all marketing functions ensuring each channel contributes to building a strong demand engine and a consistent brand experience.

Drive measurable growth and pipeline impact: Translate marketing activities beyond MQLs into true revenue. Build, monitor, and optimize KPIs (e.g., demos, pipeline contribution, CAC efficiency), ensuring marketing directly fuels Hive’s growth.

Develop world-class playbooks and systems: Build scalable marketing playbooks that set Hive apart from competitors. Introduce automation, AI, and data-driven processes that streamline workflows, increase efficiency, and provide repeatable results across all channels.

Elevate Hive’s brand and voice in the market: Position Hive as the thought leader for our completely earth-shattering new operations engine. Define and execute our brand strategy, develop compelling narratives, and amplify Hive’s presence through events, creative campaigns and each automated outbound touchpoint that resonate across Europe.

Scale and inspire a diverse team: Manage and grow a high-performing team of marketers. Build a culture of ownership, creativity, and analytical excellence while fostering professional development.

Align marketing with sales and product: Partner closely with Sales, RevOps, and Product to ensure go-to-market alignment. Build feedback loops between teams, and ensure that marketing is laser-focused on business priorities.

Balance strategic leadership with hands-on execution: Set the vision and allocate resources effectively, while remaining close to execution to ensure campaigns launch on time, on budget, and with measurable impact.

 

Your Profile

We are looking for someone who:

Impact-driven: In the end change happens, when we make change happen. This means you take full ownership of targets and initiatives, ensuring your work translates into tangible results. Everything you do in Marketing is focused on driving revenue.

Full-stack Marketing Leader: You bring proven expertise across inbound (SEO, paid, content, social) channels and events. You also understand the importance of building a bold brand and communications in establishing true market leadership for an exciting new category.

Passion for Marketing: You don’t just like marketing, you love it. You’re driven to become a thought leader in the field, mastering both the art and science of the discipline. You understand the interconnectivity of channels, from brand and content to outreach and demand generation, and you use new platforms yourself to stay close to your audience. For you, great marketing isn’t only about creativity,  it’s about driving tangible business impact through excellent targeting, storytelling, and execution.

Systematic & Analytical mindset: You quickly spot opportunities and new channels, but your strength lies in prioritizing them through data-driven decisions. Instead of quick fixes, you design scalable, logical systems, leveraging automation to reduce manual work and ensure channels operate at peak efficiency with strong analytical rigor and process discipline.

Proven leader: Initial leadership experience is required. You know how to inspire, coach, and scale high-performing talent. You balance people development with accountability and clear results.

Creative & bold: You think beyond best practices, seek to differentiate, and set new benchmarks for excellence.

Globally minded: Experienced in managing international teams and adapting strategies to diverse markets.

Owner mentality: You thrive in autonomy, act proactively, and make decisions as if Hive were your own company. You don’t wait for instructions; you identify opportunities, take initiative, and follow through.

 

Our offering

Be not just part of the journey, but actually shape the itinerary

Hive is 1 out of 1000 start-ups that actually experiences true hypergrowth. While this already is exciting as a passenger, it is even more fun as a driver. With a key leadership role you will help shape the way Hive is moving throughout the phases of our organisation and hopefully will build a marketing function with excellent systems that can bring us right to an IPO (or amazing exit).

True P&L ownership & strategic ownership

While you will get allocated a budget and corresponding targets, how you will spend it, lies with you. As long as you achieve the efficiencies we forecast, you are truly the owner of your realm. Which roles, which channels, which budget allocation can be shaped solely by you. This of course can get challenged if figures are not meeting our expectations like in every company, but the target outcome is to ensure you are fueling our growth as independent as possible - and thanks to great funding and cashflow in the company the sky is the limit if efficient growth is driven.

Spare with experienced leaders

Learn and spare about marketing & growth best practices and systems building from working directly with C-Level and VPs across the organisation, giving you a unique perspective and direct access to some of the most experienced leaders at Hive with prior experience at companies like Google, McKinsey, Trade Republic, HeyJobs, N26, etc.

See Europe & experience different cultures face to face

Get to know exciting cities and experience our 6 offices to ensure you also incorporate the Glocal approach Hive is striving to have in its Marketing messaging and efforts. While we truly believe that Hive’s key benefits are of same importance in all our localities, there still is the need to ensure the local flavours are making people believe we truly understand them.

A diverse & fun environment

At Hive we cherish personal differences and do not judge based on opinions in whichever direction as long as you tolerate the opinions of others equally. This leads to a team dynamic, which is not plagued by politics or playing a character, but actually true meritocracy, where impact is the driver of your career and standing. Additionally, we do not take ourselves too seriously, but focus on building a great company, which makes our workplace fun, dynamic and full of laughter instead of more traditional decorum. 

An uncapped variable compensation

With clear targets tied towards the budget allocated to you, there is also the possibility to truly overperform. With a kicker rule, hitting 100% is not just a personally nice achievement, but actually will result in you earning more and getting rewarded for your success.

About us

We're revolutionizing e-commerce operations.

At Hive, we empower brands to excel in the digital commerce era through our innovative operations platform. By combining cutting-edge technology with a curated network of top-tier operations partners, we deliver measurable results.

Our comprehensive platform streamlines the entire operational chain through a single, intuitive interface. Since our founding in 2020, we've rapidly grown to become one of Europe's leading operations platform, partnering with hundreds of innovative brands. With strategic locations in Berlin, Paris, Milan, Madrid, London, and Amsterdam. Backed by prestigious investors including Tiger Global, Earlybird, and Picus Capital, we're scaling our impact across Europe.

Diversity and inclusion are core to our success. We actively cultivate an environment where every team member, regardless of background, can thrive. We welcome talent from all walks of life, regardless of religion, ethnicity, nationality, gender, sexual orientation, age, marital status, or disability. At Hive, authenticity and professional growth go hand in hand.