Consumer Insights Specialist

At Finyard, we’re a global team of engineers, data scientists, marketeers, and financial experts, passionate about technology and innovation. We’re all about bringing revolutionary software services to people all around the world, and have been since 2018.

Our mission is to innovate by launching modern software solutions in the FinTech space, giving users around the world simpler and quicker ways to transact and manage their investments. We are committed to ensuring every product we release is in service of our users, so that as we grow, so do they.

About the Role

Are you passionate about understanding what makes consumers tick? Do you thrive at the intersection of research, data, and strategic decision-making? We're looking for a Consumer Insights Specialist to join our growing team and help us deepen our understanding of customers' behaviors, motivations, and expectations.

As a core member of the team, you will drive customer-centric thinking across the business by designing, conducting, and analyzing research initiatives that inform brand, product, marketing, and commercial strategies. Your insights will be instrumental in shaping how we acquire, engage, and retain customers.

Key Responsibilities

Customer Research & Behavioral Analysis

• Design and manage qualitative and quantitative research projects including brand awareness, brand equity, brand associations, customer satisfaction, and buyer persona development.
  
  
• Conduct customer interviews, focus groups, usability studies, and surveys to gather actionable feedback and behavioral insights.
  
  
• Analyze patterns in customer behavior and preferences across the buyer journey and recommend strategic opportunities for improvement.
  
  

Data-Driven Insight Generation

• Synthesize data from multiple sources including internal analytics platforms, CRM systems, NPS tools, and third-party research tools.
  
  
• Transform complex datasets into easy-to-understand insights, reports, dashboards, and storytelling presentations for cross-functional stakeholders.
  
  
• Translate consumer insights into actionable business recommendations that inform product development, marketing strategies, and CX optimization.
• Monitor key business metrics including Conversion Rates, Retention Rates, MRR, ARPU, LTV and provide actionable insights to the Revenue and product teams. 

Market & Competitor Intelligence

• Monitor competitor brand positioning, messaging, and customer sentiment through secondary research.
  
  
• Deliver regular reports on market trends, customer expectations, and industry benchmarks to inform strategic planning.
  
  

Customer Feedback & Voice of the Customer (VoC)

• Manage Voice of the Customer initiatives by consolidating feedback from customer support, social media, product reviews, and direct interactions.
  
  
• Identify recurring themes and friction points in customer journeys to support CX and Product teams with prioritization.
  
  

Support Hypothesis Testing & Experimentation

• Partner with the Commercial and Product teams to structure and validate hypotheses using real-world insights.
  
  
• Contribute to A/B testing strategies and post-campaign analysis with a focus on customer perception and conversion impact.
  
  

What You Bring

• 3–5 years of experience in consumer insights, market research, behavioral science, or a related field.
  
  
• Strong understanding of research methodologies (qualitative and quantitative) and statistical analysis.
  
  
• Experience with research tools (e.g., Qualtrics, Typeform, SurveyMonkey), data visualization platforms (e.g., Looker, Tableau), and CRM analytics.
  
  
• Exceptional communication and storytelling skills—able to present complex findings in a clear and compelling way.
  
  
• Highly organized, proactive, and capable of working in a fast-paced, cross-functional environment.
  
  

Preferred Qualifications

• Experience in industries like fintech, SaaS, e-commerce, or consumer goods.
  
  
• Familiarity with UX research and customer journey mapping.
  
  
• Knowledge of behavioral economics or psychology.
  
  

Why Join Us

• Play a key role in shaping how we understand and serve our customers.
  
  
• Work cross-functionally with Marketing, Product, Design, and Strategy teams.
  
  
• Be part of a culture that values data, empathy, and curiosity.
  
  
• Competitive compensation, benefits, and a flexible work environment.