Marketing Manager, FT Academy

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

FT Academy is the Financial Times’ learning business, dedicated to empowering individuals and organisations through world-class professional learning experiences.

Combining the FT’s trusted journalism, expert faculty and practical learning design, FT Academy helps professionals build the knowledge, skills and confidence to lead in an increasingly complex world. Its portfolio includes executive education programmes, professional development courses, board education and educational resources for schools, serving learners at every stage of their leadership journey.

As the business continues to grow, FT Academy is bringing its learning products together under a more connected proposition, creating a stronger experience for customers while maintaining the quality and expertise for which the Financial Times is known.

Reporting to the Head of Marketing, FT Academy, the Marketing Manager will plan, deliver and optimise integrated marketing campaigns across the FT Academy portfolio. This includes the FT Board Director Programme and its flagship NED Diploma, a key contributor to the portfolio’s commercial success.

This is a broad, hands-on role combining campaign delivery, product marketing and marketing operations. Working closely with colleagues across Commercial, Operations, Brand & Design and the wider FT, you will help drive awareness, lead generation, enrolment and customer engagement across executive education and professional development programmes.

You will also manage the systems, processes and data that underpin FT Academy’s marketing activity, ensuring campaigns are delivered efficiently, customer data is managed accurately and compliantly, and performance is continually improved through insight, testing and optimisation.

Key Responsibilities

Marketing campaigns

• Develop and deliver integrated marketing campaigns across the FT Academy portfolio, including flagship programmes such as the NED Diploma.
• Deliver multi-channel campaigns across email, paid media, social media and internal FT channels.
• Support programme launches and commercial initiatives that drive customer acquisition, engagement, enrolment and retention.
• Partner with Commercial and Operations colleagues to align marketing activity with revenue and enrolment objectives.
• Manage campaign timelines, budgets and project plans to ensure activity is delivered effectively and on schedule.

Marketing operations

• Lead the execution of marketing campaigns within Bloomreach, including audience segmentation, campaign builds and automated customer journeys.
• Maintain high campaign standards through robust testing, quality assurance and continuous process improvement.
• Maintain marketing databases and ensure customer data is accurate, compliant and fit for purpose.
• Act as the marketing team’s lead for GDPR, consent management and marketing compliance.
• Develop and maintain marketing processes, documentation and best-practice guidance.
• Find opportunities to improve marketing effectiveness and efficiency through automation and AI.

Data, reporting and optimisation

• Monitor campaign performance against agreed benchmarks and commercial objectives.
• Produce regular reports and dashboards to support marketing and commercial decision-making.
• Analyse customer behaviour and campaign performance to identify optimisation opportunities.
• Support customer segmentation and database growth strategies using audience insight and data.
• Recommend and implement testing initiatives that continually improve marketing effectiveness.

Content and digital experience

• Manage website content, ensuring it remains accurate, engaging and up to date.
• Write and edit clear, persuasive marketing copy across email, web, social media and promotional materials.
• Work with Brand & Design colleagues to develop creative assets that support campaign objectives.
• Ensure messaging consistently reflects the FT Academy proposition and the wider FT brand.

Partner management

• Build strong working relationships with marketing teams across the FT, including FT Live, FT Commercial and the Reader Revenue Group.
• Manage relationships with external agencies and marketing partners where appropriate.
• Support wider FT Academy marketing initiatives and contribute to the continuous improvement of marketing activity.

Required Skills and Experience

• Strong experience planning and delivering integrated, multi-channel marketing campaigns.
• Experience using a marketing automation platform such as Bloomreach or a comparable system.
• A good understanding of CRM systems, customer segmentation and marketing data.
• Experience managing marketing compliance requirements, including GDPR and consent management.
• Strong analytical skills, with the ability to interpret data and translate insights into practical action.
• Excellent copywriting, editing and communication skills.
• Strong project management, organisation and prioritisation skills.
• A commercially focused approach and experience delivering measurable marketing outcomes.
• Confidence working collaboratively across multiple teams and stakeholder groups.
• Curiosity about emerging marketing technologies and AI, with a willingness to test new ways of working.
• Around five years’ experience (or equivalent) in a marketing role.
• Experience supporting commercial teams to achieve lead-generation, enrolment or revenue objectives.

Desirable

• Experience in B2B marketing.
• Experience within professional education, executive education, learning or events.
• Experience marketing high-value programmes or services with longer customer consideration journeys.
• Familiarity with Bloomreach.
• Experience supporting programme or product launches.

What’s in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a Disability Confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.

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