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Senior Product Manager - Personalized CRM - Member Lifecycle

Paris, Paris, France

Our Customer Growth Product Team is looking for their new Senior PM - Personalized CRM - Member Lifecycle! 

Join our dynamic team at Decathlon within the Customer Growth department where innovation and customer satisfaction are our main drivers. As we expand our operations globally, we are seeking a talented Senior PM to leverage his/her expertise in cross-channel marketing and automation to design and execute targeted journeys that enhance the customer experience and drive sales across multiple countries.

The customer Lifecycle squad is managing always-on CRM campaigns to further improve the customer lifetime value (CLV / CLTV) and engagement on the entire customer journey, starting on the onboarding phase, continuing on the nurturing phase for active customer, and then taking care on the decelerating and reactivation phase. The purpose of this team is to activate all possible always-on triggers on the right channels, to optimize our customer matrix migration and so develop the value of each customer.

Your main mission will be to create & ship the best customer experiences across digital marketing channels and deliver against business goals.

Understanding the market and identify key opportunities

- Collaborate with Analytics and Market Research to uncover critical customer insights and unmet needs.

- Conduct benchmark and competition analysis to understand potential gaps versus best-in-class
- Lead opportunity identification and sizing with Analytics, prioritizing impactful initiatives. 

Strategy and roadmap

- Deliver high-level prioritized product/experience roadmap to reach the goals

- Lead Discovery/Strategy sessions to align on product direction and objectives.

Experience design

- Formulate value proposition and messaging strategy based on hypothesis of key customer problem / pain points to address
- Deliver full functional requirements

- Work with UX / UI / Design team to deliver great customer experience 

Development

- Collaborate with products teams to build / deliver the experience

Experimentation / testing

- Collaborate with Analytics to design, set up, run and measure performance of experimentations

Scaling

- Work with campaign specialists and/or CSM and/or product to deploy successful tests on full audience / relevant segments
- Plan and execute international scaling (ie testing & roll-out) based on business potential and feasibility

 

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Solid 10 years experience in CRM management, preferably in the retail or e-commerce industry
  • Proven experience in digital product management.
  • Proven experience in driving incremental sales with the associated measurement framework.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Experience with cross-channel marketing automation tools and platforms.
  • Knowledge in Salesforce Marketing Cloud is appreciated.
  • Excellent communication and collaboration, as well as stakeholder management skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • A passion for innovation and continuous improvement.
  • Excellent written and verbal English communication is a must for this position.

 

DECATHLON DIGITAL CONTEXT 

What if technology allowed us to push the boundaries and take sports experiences to new levels? That's exactly our goal at Decathlon Digital! We are a team of 5,000+ experts in software engineering, product management, data, cloud, and cybersecurity, distributed across Paris, Lille, and Amsterdam. Together, we are creating the largest digital sports platform, leveraging tech innovation from design to value chain optimization, connected experiences and product second life.


Changing the game for good. We are in this for the love of sports. And like everything we love, we want it to last. That’s why we are embarking on a journey to create a more sustainable tech model, reducing our direct environmental impact while maintaining a safe, diverse, and inclusive space for all our people to learn and thrive together. Team up with us to design the digital future of sports.

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RGPD : Lorsque vous postulez à une offre d'emploi sur ce site, les données personnelles concernant votre candidature seront collectées par Decathlon SE, (" Responsable du traitement "), qui est situé au 4 Boulevard de Mons 59650 Villeneuve d'Ascq. Vos données personnelles seront traitées aux fins de la gestion des activités de recrutement du Responsable du traitement. Vos données personnelles seront conservées par Decathlon SE pendant la durée nécessaire à l'évaluation de votre candidature à un emploi sans que cette durée n'excède 2 ans. 

 

  • Vous disposez du droit d'accéder à vos données personnelles, de demander qu'elles soient rectifiées, effacées, et de demander que leur traitement soit limité.
  • Vous disposez également du droit de demander leur portabilité.
  • Vous pouvez accéder à ces droits en cliquant ici.
  • Par ailleurs, vous pouvez également consulter notre politique de confidentialité pour plus d'informations sur les traitements effectués.

 

GDPR : When you apply to a job on this site, the personal data contained in your application will be collected by Decathlon SE, (“Controller”), which is located at 4 Boulevard de Mons 59650 Villeneuve d'Ascq.  Your personal data will be processed for the purposes of managing Controller’s recruitment related activities. Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment but for no longer than 2 years. 

 

  • You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted.
  • You also have the right to data portability. You can request these rights by clicking here. 
  • In addition, you can also visit our privacy policy for more information on the processing carried out.

 

Select...

RGPD : Lorsque vous postulez à une offre d'emploi sur ce site, les données personnelles concernant votre candidature seront collectées par Decathlon SE, (" Responsable du traitement "), qui est situé au 4 Boulevard de Mons 59650 Villeneuve d'Ascq. Vos données personnelles seront traitées aux fins de la gestion des activités de recrutement du Responsable du traitement. Vos données personnelles seront conservées par Decathlon SE pendant la durée nécessaire à l'évaluation de votre candidature à un emploi sans que cette durée n'excède 2 ans. 

 

  • Vous disposez du droit d'accéder à vos données personnelles, de demander qu'elles soient rectifiées, effacées, et de demander que leur traitement soit limité.
  • Vous disposez également du droit de demander leur portabilité.
  • Vous pouvez accéder à ces droits en cliquant ici.
  • Par ailleurs, vous pouvez également consulter notre politique de confidentialité pour plus d'informations sur les traitements effectués.

 

GDPR : When you apply to a job on this site, the personal data contained in your application will be collected by Decathlon SE, (“Controller”), which is located at 4 Boulevard de Mons 59650 Villeneuve d'Ascq.  Your personal data will be processed for the purposes of managing Controller’s recruitment related activities. Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment but for no longer than 2 years. 

 

  • You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted.
  • You also have the right to data portability. You can request these rights by clicking here. 
  • In addition, you can also visit our privacy policy for more information on the processing carried out.

Diversity & non discrimination policy / Politique de diversité et de non discrimination

As part of our diversity and non-discrimination policy, Decathlon Digital wants to ensure that gender, disability, or age of our candidates are not a factor in our decision. If you wish, we suggest that you provide us with this information. This data will be anonymized and used in the macro analysis of the diversity of applications received. This information will be kept separate from your application and will have no effect on its processing.

___________________

Dans le cadre de sa politique de diversité et de non discrimination, Decathlon Digital souhaite s'assurer que le genre, le handicap, ou l'âge de nos candidat·e·s ne sont pas des facteurs de décision. Si tu le souhaites, nous te proposons de nous indiquer ces informations. Ces données seront anonymisées et utilisées dans l'analyse macro de la diversité des candidatures reçues. Ces informations seront séparées de ta candidature et n'auront donc aucun effet sur le traitement de celle-ci.

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