Field Marketing Manager

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.

Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.

Visit www.cobo.com for more information.

Job Description:

We are seeking a dynamic and results-driven Field Marketing Manager to lead demand generation, event marketing, and regional growth initiatives.

This individual contributor role blends strategic planning with hands-on execution, driving regional marketing programs that generate qualified leads, strengthen partnerships, and accelerate pipeline growth. You will work cross-functionally with the Sales, Business Development, and Product teams to deliver high-impact events and campaigns that foster meaningful engagement with enterprise clients, developers, and partners across the Web3 ecosystem.

Job Responsibilities:

• Develop and execute integrated field marketing strategies that align with overall sales and corporate objectives.
• Plan, coordinate, and manage virtual and in-person events, including trade shows, roundtables, and community engagements, to drive brand visibility and qualified pipeline.
• Partner closely with Sales and Business Development teams to design and support account-based marketing (ABM) initiatives.
• Manage end-to-end logistics for field programs — from strategic planning and vendor coordination to on-site execution and post-campaign reporting.
• Track and analyze campaign performance, measuring key metrics and ROI to continuously optimize strategies and outcomes.
• Manage the field marketing budget and external vendor relationships effectively.
• Ensure brand consistency across all marketing assets, communications, and public-facing materials.

Job Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• Minimum 3 to 5 years of B2B tech marketing experience, with at least 2 years in a field or event marketing role.
• Proven ability to manage multiple projects with strong organizational and execution skills in a fast-paced environment.
• Prior experience in fintech or Web3 industries preferred
• Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences and platforms.
• Proficiency in CRM and marketing automation tools (e.g., Salesforce, Customer.io).