Sales Development Representative (SDR)

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.

Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.

Visit www.cobo.com for more information.

Role Overview

As a Sales Development Representative (SDR) at Cobo, you will play a high-impact role driving Cobo's pipeline growth across APAC. You will be responsible for managing and qualifying institutional leads, with a primary focus on high-quality inbound opportunities and strategic outbound efforts to penetrate key target accounts in the digital asset space.

Job Responsibilities:

• Inbound Focus: Act as the first point of contact for high-priority inbound leads, ensuring rapid response and rigorous qualification (discovery calls, needs assessments).
• Strategic Outbound: Conduct targeted, personalized multi-channel outreach (email, LinkedIn, calls) to source new institutional opportunities within defined Ideal Customer Profiles (ICPs).
• Pipeline Generation: Nurture prospects and effectively schedule qualified meetings/demos for the Account Executive (AE) team.
• Market Engagement: Participate in industry events and conferences for lead generation and networking.
• Operational Excellence: Maintain precise records and activity logs in the CRM (HubSpot/Salesforce) and collaborate closely with Sales and Marketing.

Job Requirements:

• At least a Bachelor’s degree in a relevant field
• Minimum 1 to 2 years of proven success in B2B sales development, lead generation, or a similar role.
• Prior experience in Fintech, Digital Assets/Crypto, or B2B SaaS industry is a strong advantage.
• Exceptional communication and qualification skills (discovery/needs assessment)
• Goal-driven, resilient, and proficient with CRM tools