CRM Marketing Executive - DriveScore

CRM Marketing Executive - DriveScore

• Location: London
• Hybrid: 2 days a week in office
• Salary: £43,000 - £53,000

We're looking for a CRM Marketing Executive to join DriveScore, a fast-growing scale-up business within the ClearScore Group. DriveScore’s mission is to disrupt the car insurance market by making it more transparent, accessible, and user-centric than ever before. Leveraging cutting-edge telematics technology and data analytics, DriveScore provides users with personalised car insurance offers and insights, helping millions of people make informed decisions about their car insurance needs.

DriveScore is searching for a CRM Marketing Executive who is enthusiastic about user-centred design in CRM, has excellent attention to detail, and thrives working in a fast-paced team. Working alongside the marketing team and within a multidisciplinary squad, you will work on all aspects of the CRM process, including ideation, creative development, campaign setup across email and product and analysing post-campaign performance.

We are empathetic to our customers and to each other, and we recognise that there is always more to learn. DriveScore is a fast-paced environment, so we aim to support and coach each other in our journey to support our users. You’ll enjoy working in the open with a highly engaged team. While we value independent thinking, we aren’t a place for lone wolves. We work collaboratively at every step, and you’ll be driving that.

What you will be doing

• CRM Campaign Management:
  • Assist in planning, creating, and executing multi-channel CRM campaigns (email, in-app notifications and push notifications, product).
  • Monitor campaign performance and ensure alignment with business objectives and brand guidelines.
• Data Analysis & Segmentation:
  • Support the analysis of customer data to segment audiences effectively.
  • Use insights to develop personalized and targeted communication strategies.
• Customer Journey Optimization:
  • Contribute to mapping customer journeys and lifecycle stages to identify touchpoints for improvement.
  • Suggest and implement strategies to enhance user retention and reactivation.
• Performance Tracking:
  • Generate reports to track campaign KPIs and performance metrics.
  • Use A/B testing to refine and optimize campaign effectiveness.
• Collaboration:
  • Work closely with cross-functional teams including Product, Data, and Design to align CRM initiatives w
  • Communicate with external vendors and agencies when needed for campaign execution.

Skills you need

• 2-3 years of experience in a CRM marketing
• Familiarity with CRM platforms like Blueshift
• Strong analytical skills with an ability to interpret data and draw actionable insights
• Excellent written and verbal communication skills
• Creative skills for developing new campaign concepts and attention to detail in design.
• Basic understanding of customer segmentation and lifecycle management.
• Knowledge of email marketing and A/B testing techniques.
• A proactive and collaborative team player, and solution-oriented mindset
• Having a passion for anything cars related or experience in the car insurance industry is a plus.

Why DriveScore?

DriveScore is a new app that helps users to prove and improve their driving skills, enabling them to save money on car insurance and other products. Our beautiful, insightful and private app puts users in control of the data collected as they drive, making driving a safer, cleaner, and fairer experience for all.

Being part of the ClearScore Group means we can market to ClearScore's existing 15 million users in the UK and provides funding to take our message out to the broader market. While we operate as a separate start-up team, we benefit from access to the best of ClearScore's market-leading capability, from technology to CRM.

ClearScore's culture is fundamental to the success it has achieved, and we're cultivating that same culture in DriveScore. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organisation. We trust you to manage your own time so we offer flexible work and no fixed desk hours. We don't micromanage and we believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

If you feel like this could be the place for you, apply and our Talent team will be happy to share more.

Benefits:

• 25 paid holidays and a “duvet day” on your birthday
• Hybrid Work Environment
• Private health and dental cover - including mental health support through Bupa 
• GP office visits
• Life assurance scheme
• Up to 6% matched pension
• Regular Lunch and Learns with guest speakers
• Dog-friendly office
• Daily breakfast and free snacks
• Access to discounts via Cobens Extras 
• Free sports and social clubs
• Continued investment into learning and development 
• Leadership-led training
• In-house psychotherapist
• Financial coach to help you plan and achieve your goals
• No clock-watching culture
• Generous maternity and paternity plans
• Culture and inclusion representatives
• Transparent pay structure and a career growth plan

Equal Opportunities

ClearScore is committed to providing equal employment opportunities to all qualified individuals. As an equal opportunity employer, we are able to make reasonable adjustments to accommodate individuals with disabilities during the recruitment and selection process. If you require accommodation, please inform us in advance, and we will work with you to meet your needs.

• Levels 1-5: Minimum 2 days per week in-office
• Level 6 and above: Minimum 3 days per week in-office

• Flexibility to manage your work and life
• Dedicated in-office days for team building and collaborative projects
•  Office facilities (with plants!) designed for productive interactions
• Clear expectations and support for maintaining our hybrid schedule

Inclusion Policy

We are always looking for talented individuals to join ClearScore. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our people. Please see our People Policy Notice at https://www.clearscore.com/people-notice.