At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
Job Summary
Senior Marketing Automation Specialist to drive the execution and performance of multi-channel marketing campaigns that fuel lead generation, customer engagement, and revenue growth. This role will develop and manage campaign workflows across the full funnel, partnering with Sales and cross-functional marketing teams to support product launches, demand creation, and lead nurturing initiatives.
Principal Responsibilities
• Build, launch, and manage automated marketing campaigns in systems at Cision supporting lead generation, lifecycle nurturing, and product launches.
• Collaborate with Product Marketing, Content, and Sales teams to translate go-to-market strategies into campaign plans.
• Execute email marketing programs, landing pages, forms, and scoring models that align with campaign goals and sales follow-up needs.
• Develop formal campaign plans and timelines, ensuring all components (targeting, creative, offers, tracking) are aligned and delivered on schedule.
• Monitor and report on campaign performance metrics (opens, clicks, conversions, influenced pipeline), recommending optimizations based on data insights.
• Ensure campaigns comply with regional privacy regulations and Cision’s data governance policies.
• Assist with A/B testing strategies and post-campaign analysis to support continuous improvement.
• Partner with Sales to align campaign efforts with follow-up processes, SLAs, and lead handoff workflows
• Other duties as assigned.
Job Level Specifications
• Extensive knowledge and application of principles, theories and concepts. Complete knowledge of all job functions and the broad industry best practices, techniques and standards.
• Develops solutions to complex problems where analysis of situations and/or data requires in-depth evaluation of variables. Determine the best approach to achieve results and provide suggestions to improve policies and procedures.
• Work is performed independently and requires the exercise of judgment and discretion. Exercises considerable latitude in determining objectives and approaches to assignments. Work may be reviewed at a high level.
• May represent the organization as primary contact on assignments and/or projects. Interacts with senior professionals and management and frequently coordinates work between departments or organizations.
• Actions may impact on the organization. Failure to accomplish work will result in the inability to reach crucial organizational goals. Erroneous decisions may have a prolonged effect resulting in the expenditure of substantial resources.
Experience
• Typically, 5+ years with university degree or equivalent.
• Experience executing full-funnel campaigns including lead capture, scoring, nurturing, and segmentation.
• Strong project management and organizational skills; ability to manage multiple campaigns simultaneously.
• Data-driven mindset with experience tracking and reporting on campaign KPIs.
• Knowledge of email marketing best practices and global compliance standards.
Education/Certification
• University degree or equivalent experience from which comparable knowledge and job skills can be obtained.
Distinguishing Characteristics
• None
Job Classification Requirements
This role is performed in a standard office environment and routinely involves:
• Prolonged periods of sitting or standing at a desk
• Occasionally required to lift and move items up to 10 pounds (e.g., laptops, office supplies)
• Frequent use of a computer, keyboard, and mouse
• Regular writing, reading, and typing
• Occasional video calls and virtual meetings
The responsibilities listed above are not all inclusive and may be changed at any time based on the needs of the business.
|
| |
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.
PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its
Brandwatch and
Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit
www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the
CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by
DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
