Product Manager - Customer Growth (Incentives & Loyalty)

About CAFU

CAFU is one of the world’s leading global energy delivery and vehicle services platform. Since its launch in Dubai in 2018, CAFU has continued to drive innovation, champion convenience, and give back to their customers the most precious commodity of all – time.

Ranked number one in the 2024 LinkedIn Top Start-ups List, CAFU continues to make life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience and ease of use to make operating a car simpler and smarter.

Beginning with on-demand refueling, CAFU continues to disrupt the status quo, connecting customers to an ever-growing roster of convenience-driven services, including on-demand car washes, battery, tyre and engine oil change services delivered anytime, anywhere!

The Role

We are looking for a Product Manager for Customer Growth to own CAFU’s incentives and loyalty roadmap, driving customer engagement and retention. You will be responsible for designing and optimizing pricing-based incentives (discounts, cashback, promos) and engagement-based rewards (points, gamification, tiers) to maximize user lifetime value.

You will also influence personalization and home screen experiences, ensuring customers receive relevant offers and engagement touchpoints. This role requires a balance of data-driven experimentation and business-led initiatives, working closely with stakeholders across engineering, growth marketing, and commercial teams.

This is an exciting time to join, as we are working on some very strategic and scalable initiatives. If you love using data, experimentation, and behavioural psychology to drive customer engagement, we’d love to meet you.

What You’ll Do

Own CAFU’s Incentives & Loyalty Strategy

• Develop and execute the product roadmap for incentives and loyalty, balancing customer needs and business objectives.
• Design, experiment, and optimize pricing-based promotions (cashbacks, discounts) and engagement-based rewards (points, tiers, gamification).
• Influence personalization and the home screen experience, ensuring offers and rewards are targeted to the right customer segments.
• Lead the product lifecycle end-to-end: discovery, ideation, execution, rollout, and optimization.

Drive Continuous Product Discovery & Experimentation

• Lead user research, A/B testing, and data analysis to refine incentives and loyalty mechanics.
• Work with design and research teams to uncover unmet customer needs and optimize engagement strategies.
• Rapidly ideate, prototype, and validate new incentive structures to drive behavioral change.

Collaborate Across Teams to Execute at Scale

• Partner with engineering, data, and growth marketing to develop scalable, high-quality solutions.
• Work closely with business and operations teams to align incentives with business growth strategies.
• Act as the bridge between technical and business teams, ensuring seamless execution and stakeholder alignment.
• Navigate engineering constraints to deliver impact without compromising platform stability or feature quality.

Measure Success & Continuously Optimize

• Define and track key metrics (e.g., repeat purchase rate, LTV, redemption rates).
• Use data and experimentation to prioritize roadmap initiatives.
• Lead go-to-market strategies for loyalty and incentives, working with marketing and business teams.

Who You Are

You are a data-driven Product Manager with at least 5 years of experience in digital product management (web & mobile), preferably in e-commerce, food delivery, or transportation industries.

Must-Have Skills & Experience

• Proven experience building incentives, loyalty programs, or data-led growth features.
• Track record of launching impactful products and features that drive user engagement and retention.
• Strong analytical skills—you can interpret complex datasets and turn insights into product strategy.
• Experience balancing customer needs with business impact, prioritizing high-value initiatives.
• Ability to work cross-functionally with engineering, marketing, data, and commercial teams.
• Hands-on experience with Agile development and product management tools (Jira, etc.).
• Excellent communication skills—you can clearly articulate ideas to both technical and non-technical stakeholders.

Why Join Us?

• Impact at Scale – Your work will shape CAFU’s incentives and loyalty experience for thousands of users.
• Data-Driven Culture – Work in an environment where experimentation and insights drive decisions.
• Fast-Paced Growth – Join a team that is rapidly scaling across new features, services, and markets.
• Autonomy & Ownership – Own a critical product area with high visibility across leadership.