Social Media Manager

About CAFU

CAFU is one of the world’s leading global energy delivery and vehicle services platforms. Since its launch in Dubai in 2018, CAFU has continued to drive innovation, champion convenience, and give back to its customers the most precious commodity of all – time.

Ranked number one in the 2024 LinkedIn Top Start-ups List, CAFU continues to enhance life through greater car connectivity, predictive-enabled features, and innovation that evolves the consumer experience—making vehicle ownership simpler and smarter.

Starting with on-demand refuelling, CAFU continues to disrupt the status quo, connecting customers to an ever-expanding range of convenience-driven services, including on-demand car washes, battery replacements, tyre changes, and engine oil change services—delivered anytime, anywhere.

About the role

We are looking for a highly creative and business-driven Social Media Manager to join our team and help drive impactful digital engagement across all our social media platforms. This role will require a strong blend of creative expertise, strategic thinking, and a keen interest in using AI-powered tools to optimize content creation and audience interaction.

As part of our marketing function, you'll collaborate closely with cross-functional teams, ensuring that our social media presence aligns with business objectives while keeping content fresh, engaging, and optimized for each platform. The ideal candidate will also have a passion for leveraging emerging AI tools and technologies to streamline and enhance the content creation process.

Key Responsibilities:

• Develop and execute creative social media strategies that align with overall business objectives and brand guidelines.
• Manage and grow the company's social media presence across platforms (Instagram, Twitter, Facebook, LinkedIn, etc.) with a strong focus on both organic growth and paid campaigns.
• Use AI tools to enhance content creation, streamline workflows, and optimize engagement, including AI-driven copywriting, content curation, and social listening.
• Create, curate, and manage high-quality visual and written content for social media, ensuring it resonates with our target audience and drives engagement.
• Analyze social media trends, platform updates, and competitive activity, utilizing AI analytics tools to inform strategies and optimize campaign performance.
• Collaborate with other departments (Marketing, PR, Sales, and Customer Service) to align social media efforts with company goals, promotions, and messaging.
• Monitor and report on the performance of social media campaigns, using AI-powered insights to adjust strategies in real time and maximize ROI.
• Stay current on the latest trends in social media, AI tools, and content creation, incorporating innovative approaches into our social media strategies.
• Engage with the community, responding to comments and messages, and building strong relationships with our online audience.
• Support brand storytelling through social media content, aligning with company values and voice.
• Experiment with new technologies and AI-driven tools to enhance content creation, engagement, and audience targeting across all social platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media management, with a proven track record of creating successful social campaigns.
• Strong creative skills in content creation, including copywriting, visual design, and storytelling.
• Familiarity with AI tools and platforms for content creation (e.g., AI writing assistants, visual content generators, chatbots, social listening tools) and a strong interest in leveraging them for enhanced productivity and innovation.
• Proficiency in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• Strong business acumen with an ability to align social media strategies with broader business goals and KPIs.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with teams such as marketing, product, and sales.
• A deep understanding of social media trends, platform algorithms, and audience engagement strategies.
• Data-driven mindset with the ability to analyze performance metrics and adjust strategies for improved results.
• Passion for staying on top of trends in AI, digital marketing, and social media innovations.
• Creative problem-solver, proactive, and adaptable in a fast-paced environment.