Vice President, Account Management
At Brandwatch, we don’t just follow trends—we create them. Our people are at the heart of how we help brands around the world be seen and understood. We combine pioneering AI-driven consumer intelligence with industry-leading social media tools to empower our clients with the insights they need to make real-time, data-driven decisions.
Here, your voice matters. We foster a culture where innovation thrives, and ideas are transformed into action. Whether you’re analyzing AI-powered insights, building meaningful relationships with clients, or pushing the boundaries of what’s possible, your contributions will shape the future of social engagement.
Join us and be part of a team that’s redefining how brands connect with their audiences. Your growth is our success, and together, we’ll drive the conversations of tomorrow while creating authentic connections that matter.
Empower your impact at Brandwatch. Be seen, be understood, be you.
The Vice President, Account Management is a pivotal member of Brandwatch's senior leadership team. This role is responsible for overseeing the Account Management team in North America, leading a team of Directors and Account Leaders, and driving the growth and retention of our most valuable and complex accounts. The VP will collaborate closely with other senior leaders to shape and execute strategies that align with Brandwatch's mission, vision, and business objectives.
Key Responsibilities:
Senior Leadership & Strategic Direction:
- Serve as a key member of the senior leadership team, contributing to the overall strategic direction and decision-making processes of Brandwatch.
- Develop and refine the strategic account management vision, ensuring it aligns with the company's long-term goals and market positioning.
- Lead the Strategic Account Management team, fostering a culture of excellence, innovation, and accountability
Team Leadership & Development:
- Manage and mentor a team of Directors, Account Managers, and Account Directors, providing guidance, support, and professional development opportunities.
- Implement leadership best practices to enhance team performance, collaboration, and employee satisfaction.
- Conduct regular performance reviews, set clear objectives, and facilitate career growth within the department.
Client Relationship Management:
- Oversee the management of key strategic accounts, ensuring high levels of client satisfaction, retention, and growth.
- Build and maintain strong relationships with senior executives and decision-makers within client organizations.
Revenue Growth & Business Development:
- Develop and implement strategies to achieve and exceed revenue targets from strategic accounts.
- Identify and pursue opportunities for upselling, cross-selling, and expanding services within existing accounts.
- Collaborate with the Sales and Business Development teams to identify and secure new teams, subs and divisions.
Strategic Planning & Execution:
- Analyze market trends, competitive landscape, and client needs to inform strategic initiatives and account management practices
- Develop comprehensive account plans that outline growth strategies, key initiatives, and performance metrics.
- Ensure the successful execution of strategic plans, monitoring progress and adjusting tactics as necessary.
Cross-Functional Collaboration:
- Partner with Sales, Marketing, Product Development, and Customer Success teams to ensure cohesive and comprehensive service delivery.
- Facilitate effective communication and collaboration between internal teams and clients to drive successful outcomes.
Performance Management & Reporting:
- Establish and monitor KPIs to assess the effectiveness of account management strategies and initiatives.
- Prepare and present regular reports and forecasting on account performance, growth opportunities, and strategic initiatives to the executive team.
- Implement continuous improvement processes to enhance account management practices and outcomes.
Qualifications:
Education:
- Bachelor’s degree in Business Administration, Marketing, or a related field.
Experience:
- Minimum of 10 years of experience in account management and sales, with at least 3 years in a senior leadership role managing other leaders.
- Experience selling to both enterprise(5,000+ employees) and traditional mid-market customers in the software or social listening industry.
- Extensive experience in developing and executing account management strategies that drive significant revenue growth and client retention.
Skills:
- Exceptional leadership and team management abilities, with experience managing Directors and Account Leaders.
- Advanced communication, negotiation, and interpersonal skills.
- Strategic thinking and strong problem-solving capabilities.
- Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
- Ability to analyze complex data and derive actionable insights.
- Ability to be the face of Brandwatch to key clients
- Exceptional forecasting skills for both GRR (Gross Revenue Retention) and NRR (net revenue retention)
Attributes:
- Customer-centric mindset with a passion for delivering exceptional service and building long-term client relationships.
- Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
- Strong analytical and decision-making skills.
- High level of integrity, professionalism, and ethical standards.
Preferred Qualifications:
- Experience with advanced social listening tools and consumer insights platforms.
- Previous experience in managing global accounts and working with international team
For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors.
Remote USA Pay Range
$160,000 - $230,000 USD
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