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Social Media Analyst
Sofia, Bulgaria
At Brandwatch, a Cision product, we don’t just follow trends—we create them. Our people are at the heart of how we help brands around the world be seen and understood. We combine pioneering AI-driven consumer intelligence with industry-leading social media tools to empower our clients with the insights they need to make real-time, data-driven decisions.
Here, your voice matters. We foster a culture where innovation thrives, and ideas are transformed into action. Whether you’re analyzing AI-powered insights, building meaningful relationships with clients, or pushing the boundaries of what’s possible, your contributions will shape the future of social engagement.
Join us and be part of a team that’s redefining how brands connect with their audiences. Your growth is our success, and together, we’ll drive the conversations of tomorrow while creating authentic connections that matter.
Empower your impact at Brandwatch. Be seen, be understood, be you.
The Brandwatch Professional Services team is looking for a Social Media Analyst to join its Strategy & Insights division. We are looking for a person with a passion for social media, understanding and wanting to get to the bottom of trends in order to best service and provide guidance for client strategy. Based on a company’s business goals, you’ll be helping understand, guide and optimise their social media strategy. You’ll need an appreciation of how businesses work and their KPIs, across paid and organic content, covering different sectors and regions.
As a member of the Strategy & Insights team, you will execute bespoke research projects designed to help our clients understand their brands, consumers and industries. You will also help them act on this understanding.
We are a big team of people with diverse backgrounds and varied experience. This means you'll get to learn from highly creative, supportive and curious individuals with a hunger for understanding people.
What you'll do:
- Work with paid and organic social media content to understand and engage with client data.
- Work with clients across a range of industries and sectors, on both individual one off projects and ongoing reporting.
- Optimise your time to work on multiple fast paced projects at the same time and deliver quality and client-tailored insights.
- Build a research/storytelling plan that maps to the brief, project objectives with timelines and accountabilities.
- Execute on a research plan and build a narrative with data that is engaging and actionable.
- Provide strategic and consultative guidance to clients across roles/functions to map to their larger business goals/data.
- Work collaboratively and independently on research projects with a focus on personal accountability and project management.
- Represent the team in client-facing meetings, communication with clients on projects, and present to internal and external audiences.
- Gain an understanding of the full range of Brandwatch products and have a proven understanding of analysis, data storytelling and research methods.
What you have:
- 2+ years of research experience or data / statistical analysis or agency experience, preferably with exposure to consumer insights and social media research. · Proficiency in managing your own time and working across projects.
- Understanding of marketing, market research and / or social media. Ability to think like a client and make recommendations based on business objectives.
- Technical aptitude for learning new software and conducting both quantitative and qualitative analyses.
- Experience creating data visualisations, data storytelling, and creating a compelling story flow of report deliverables.
- Confidence in business writing, client communication and presentation skills. Experience working directly with clients is a plus.
- Competency in Excel, Word and PowerPoint.
- Full training in Brandwatch software will be provided. Familiarity with social research, Boolean searches, unstructured data, Brandwatch or similar software is a strong advantage.
- Multilingual skills are a plus, but not a prerequisite.
What we offer:
- Holiday - 25 days holiday and 4 Wellness days per year to encourage a healthy work-life balance!
- Possibility to work fully remote
- Health insurance + dental care
- Sodexo vouchers
- Option for an annual public transport card for the whole transport network
- Option for a Multisport card (employee covers only half the price)
- A variety of flexible benefits through Re:benefit platform using a monthly budget
- Excellent hardware bundle
- Full Calm subscription, 24/7 Employment Assistance Program
- Informal, friendly, welcoming environment focused on people, learning & development
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