Performance Marketing Coordinator, TikTok

We’re Beauty Pie. We’re the world’s first luxury beauty and wellness buyers’ club. And we’re disrupting the beauty industry, one face cream at a time. 

Before we arrived on the scene, if you wanted really great beauty products, you had to shop at traditional beauty retail - and overpay for all the crazy markups. Now, our members have access to shop from the best-quality beauty and wellness products (from the leading labs in France, Switzerland, Italy, Germany, Japan, Korea, etc) and get a bigger piece of the Beauty Pie. 

We’re looking for a Performance Marketing Coordinator to take full ownership of TikTok as a growth channel - from ad campaign management to creator partnerships and affiliate performance. You’ll run TikTok campaigns end-to-end, drive efficient customer acquisition, and test new formats and creative strategies to scale what works. This role will also require you to work in Meta Ads Manager when required.

This is a highly cross-functional role. You’ll work closely with our Creative Strategist and Paid Social Lead, as well as manage a growing network of creators and affiliates.

Responsibilities:

• Own TikTok paid acquisition - from campaign setup and optimisation to testing and scaling. 
• Launch and manage TikTok Spark Ads, TopView, In-Feed, and custom placements
• Manage and optimise creator-led campaigns through TikTok Creative Exchange (TTCX) - submitting briefs, reviewing drafts, and ensuring delivery to spec
• Source and manage creators via TikTok Creator Marketplace (TTCM) - selecting based on performance potential, managing usage rights, and tracking delivery
• Set up and optimise TikTok Shop product ads, including product catalogue integration, campaign setup, and conversion tracking
• Build and maintain clear reporting dashboards - performance by creative, campaign, audience, and product
• Regularly report learnings and recommendations to the Acquisition Director and wider growth team

We believe it's all about mindset, great skills, the right attitude and a fantastic work ethic. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway! 

• Proactive, ambitious and energetic marketer, looking for the opportunity to make your mark and achieve something remarkable
• Prior experience in performance marketing, with hands-on ownership of Tiktok Ads campaigns
• Deep understanding of TikTok Ads Manager - including campaign structure, audience building, Spark Ads, exclusions, and pixel tracking
• Familiar with TikTok products - TikTok Creator Marketplace (TTCM), TikTok Creative Exchange (TTCX), TikTok Shop, etc
• Experience in Meta Ads Manager and optimising campaigns on the Meta platform
• Ability to work under pressure and meet tight deadlines
• Strategic thinking and problem-solving skills

What makes someone ‘Beauty Pie’?

Our culture is our DNA. It defines who we are, how we operate and how we hire. And it all springs from our values, which are very important to us:

• Bring Your ‘A’ Game: We bring a growth mindset as we disrupt the beauty industry. Showing up at our best, and never settling for average.
• Be Intelligently Rebellious: We challenge industry and business norms with purpose, not ego. Bold thinking, creative problem-solving and smart risk-taking are how we transform beauty.
• Bias for Action: Speed matters. We act with urgency, make smart choices, and learn through doing - because momentum drives progress
• Be Customer Obsessed: Our decisions start and end with the customer in mind. We earn trust by delivering amazing quality and incredible value with an experience that consistently exceeds expectations.
• It’s All For One (& One For All): Team BP are better together. Trust, integrity, and collaboration are how we build a culture where everyone grows, contributes, and thrives—individually and collectively.

 

We’re committed to diversity & inclusion 

As a business that’s based on fairness and self-worth, our commitment to inclusivity runs through the heart of everything we do. We believe that innovation and creativity come from having a diverse workforce, and are committed to building teams with unique identities, from different backgrounds and with individual perspectives.

We’ve got a long way to go, but here’s how we’re doing as of June 2025:

Employees who identify as female: 69%

Employees from minority ethnic backgrounds: 25%

Employees who identify as living with a disability: 2%

Employees who identify as female in our Product Engineering teams: 24% 

Employees who identify as LGBTQIA+: 5%

A bit about our ways of working 

We thrive on a high-performance culture where action drives results. At Beauty Pie, we trust our teams to take ownership, move fast, and get the job done.

We operate on a hybrid model, with a minimum of three days in the office each week— with some roles requiring more which will be outlined in the job spec.

This structure fosters collaboration, maintains momentum, and strengthens our team environment while allowing some flexibility based on job responsibilities and business needs. In-person connection is essential to how we work, and we expect teams to be present and engaged. We encourage open discussions during the interview process to align expectations for the role you are applying for.

Your piece of the Beauty Pie: 

• Free Membership to Beauty Pie + discount off our products
• 25 days holiday & your birthday off / 22 vacation days for the US team
• Flexible bank holidays
• Equal leave for all new parents regardless of gender or personal circumstances

• Private Medical Insurance
• Menopause support
• £2,500 / $2,500 to spend on your fertility journey after 2 years service
• 10 therapy sessions through AXA PPP

So, what are you waiting for? Apply now for a chance to be part of an inspirational, international and talented team.

Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.

Please let us know, if you require reasonable adjustments at any point during the application and/or recruitment process.