Head of MaaS

WHO WE ARE AT BASH 

We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better.

And we’re only just getting started. Now is the time to jump onboard.

We're building South Africa's leading retail media business and we need someone to scale it

MaaS (Marketing as a Service) is how brands advertise across Bash's platforms through Bash Ad Manager (sponsored products and display), Bash Connect (owned channels), and Bash Create (creative production). It's growing fast with serious momentum. The foundation is built. Now we need the person to take it to its next phase.

The role

You'll own the MaaS P&L and set the commercial strategy shaping how this business grows, what it offers, and where it goes next. You'll inherit a strong team that already owns sales and account management, creative direction, and production. You'll partner with our Digital Marketing team on the technical infrastructure (Ad Manager, platform, performance) and collaborate across Product, Merchandising, Data, and TFG store partners.

This isn't a maintain-and-optimise role. It's a build-and-scale one.

What that looks like:

• Own the revenue target and the commercial strategy to hit it
• Set the direction for brand partnerships open new doors, unlock new advertiser categories, reposition the opportunity for TFG brands and external advertisers
• Shape pricing, packaging, and go-to-market including seasonal peaks and tentpole activations
• Own the reporting framework ensuring brand partners see clear ROI that justifies continued investment
• Lead and develop a multi-disciplinary team. Coach them, back them, hold them accountable
• Spot new revenue lines as the platform evolves. Seize them
• Champion AI, automation, and smarter workflows - this team should move at startup pace inside a scaled retail business

Who we're looking for

• You've built something commercially - a business, a revenue line, a client portfolio. You know what it takes to own a number
• You understand marketing and retail - equally comfortable with a brand CMO and a trade plan
• Entrepreneurial. Bias to action. Comfortable with ambiguity. You see an opportunity and move on it
• You can influence - partners, advertisers, internal stakeholders. You make people want to lean in
• You lead teams, not just manage them

Experience in retail media, media sales, or brand partnerships is a strong advantage. So is familiarity with ad platforms and the SA advertising landscape. But we care more about hustle and aptitude than years on a CV.

Why Bash

You're walking into a strong foundation - active brand partnerships, a live platform, a talented team, and real momentum. The hard part of proving this works is done. The exciting part scaling it is yours.

We ask a few optional demographic questions to monitor fairness in hiring and comply with South Africa’s Employment Equity requirements. Your responses are confidential - stored separately from your application and never shown to hiring panels. We review the data only in aggregate to strengthen our sourcing so pipelines are diverse and all candidates receive equitable support. You can skip any question.

JOINING THE BASH TEAM

We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face. Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more. 

BASH PERKS 

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best - The wealth of talent we have will surprise + inspire you

Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $$ - The best people, in the right roles, earning at the top tier.

Your Time - We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com.