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Senior Customer Lifecycle Specialist

Barcelona, Spain

At Amenitiz, we’re on a mission to simplify hospitality management, whether it's in the bustling streets of Paris or the serene Uyuni Salt Flats of Bolivia.

Empowering over 14,000 hoteliers worldwide, we’re more than just another SaaS scale-up—we’re revolutionizing one of the world’s oldest industries. With over $50 million raised from top-tier VCs who back disruptive giants like Alibaba, Toast, Zendesk, Delivery Hero, Revolut, and Loom, we've been recognized as a TravelTech Titan and one of Wired's hottest start-ups.

Our team, nearly 300 strong, is based in beautiful Barcelona. At Amenitiz, we cultivate a culture of positivity and personal growth. Our team members are enthusiastic, thrive on ownership, and excel in collaboration. Every day, we lead by example, prioritizing client satisfaction and executing with excellence. We are committed to making a positive impact wherever we go.

About the Role

We’re looking for a strategic and execution-focused Senior Customer Lifecycle Specialist to join our Customer Marketing team, reporting to the Customer Marketing Manager and working alongside two Customer Marketing Specialists. You’ll play a key role in connecting our customers to product value by designing and executing targeted lifecycle communications and adoption initiatives. Your work will directly impact key business outcomes such as Product Adoption, NPS, and Customer Retention.

This role is ideal for someone who thrives at the intersection of product, data, customer insights, and communications, and is excited to own and evolve how we guide customers through their journey with omnichannel messaging,  from onboarding to advocacy.

Key Responsibilities

  • Lifecycle strategy and execution: Define and implement the end-to-end Lifecycle Communication strategy across channels (email, in-app, Help Center, etc.). Partner with Product, Onboarding, and CS teams to design communications that guide customers to adopt key feature.
  • Data and segmentation: Collaborate with Product and Data teams to define customer segmentation and product usage frameworks. Build scalable programs tailored to lifecycle stage, usage behavior, and product maturity.
  • Product Positioning & GTM for existing customers: Define messaging strategy and GTM plans for new features and product launches. Ensure existing customers understand new value offerings and adopt them successfully.
  • Customer feedback: Create and evolve the VoC program alongside the Research team, and feed back into lifecycle campaigns, onboarding, and product strategies.

Qualifications

  • 5+ years experience in Lifecycle Marketing, Customer Marketing, Product Marketing, or Customer Success.
  • Strong background in customer segmentation, journey mapping, and behavioral targeting.
  • Excellent communication and copywriting skills — able to distill complex ideas into simple, compelling messages that optimise for a goal..
  • Experience working with Product, Data, and Customer Success teams.
  • Strong understanding of B2B SaaS products and customer journeys.
  • Proactive, goal-oriented and strategic thinker with a bias for action and experimentation.
  • Tools: CRM / Marketing automation (e.g. Braze, Salesforce, Customer.io, Klaviyo), product and data analytics (e.g., Mixpanel, Amplitude, Looker)

Our Benefits

  • 💊 Extensive medical, and wellness coverage to ensure you’re feeling great physically and mentally.
  • 💰 We provide Stock Options that ensure you have ownership in our success.
  • 🥐 Our beautiful and spacious office is located right in the heart of Barcelona (Ronda de Sant Pere). Daily fruits, Tuesday breakfasts, Thursday after-office, and everyday sunshine and views at the rooftop.
  • 🎉 We do monthly team-building activities. From sailing the Mediterranean Sea and shows like Cirque du Soleil, to poetry, cooking, or magic workshops.
  • 💳 Forget about waiting till the end of the month to get paid. Access your salary any day you want!
  • 🍽️ Flexible remuneration: enjoy saving on restaurants, kindergarten, transport, and training.
  • 📈 Exponential growth opportunities within an energetic, fast-growing, and international environment (35+ nationalities).
  • 📚 Eager to be inspired and learn? We will buy ANY book you want, while also having a deep library with amazing knowledge to trigger your growth.

If you’re a strategic thinker with a passion for driving growth and innovation, we want to hear from you! Apply now to join our team and be a part of our exciting journey at Amenitiz!

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