(Jr.) Creator Marketing Manager DACH
About the job
Be extraordinary - Excite the ordinary!
Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.
Are you looking to take on a new challenge? Let's talk.
With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Creator Marketing Manager for the DACH market who is passionate about combining creativity with data-driven performance.
Within this role, your main responsibilities will include:
- Developing highly effective local content creator marketing campaigns that are aligned to our overall marketing and content strategy.
- Identifying relevant creators for long-term brand partnerships.
- Developing and managing relationships with creators, influencers and agencies.
- Sharing responsibility for the monthly planning and management of a six-digit budget covering the DACH region.
- Taking full ownership of budget and creator campaigns, covering the ideation of creative concepts, creator negotiations, contracting, day-to-day communication, content reviews, performance analysis and campaign reporting.
- Monitoring, reporting & analysing campaigns on a monthly basis and maximising campaigns based on insights.
- Developing and implementing innovative, performance driven creator marketing campaigns & strategies across YouTube, Instagram, TikTok, Twitch, etc.
- Staying up to date with the latest creator marketing economy trends and incorporating them into your strategies & campaigns.
- Working closely with other cross-functional departments to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc).
- Collaborating with the wider cross-country creator marketing team to ensure local market learnings are shared in order to optimize overall performance.
Your profile:
- You hold a Bachelor's or Master's degree or have completed equivalent vocational training.
- Fluent English speaker & Fluent German in written and spoken words
- A minimum 1 years of working experience within the content creator and influencer marketing industry, preferably within the DACH market.
- Comfortable managing six figure budgets and high campaign volumes.
- A confident and skilled negotiator & campaign manager.
- Highly organised and structured in your approach to campaign management.
- Ability to understand, measure and drive successful creator marketing metrics.
- Strong understanding of DACH (social media) culture.
- Enjoys staying up to date with the latest social trends, and you have a strong affinity and passion for anything creator marketing related.
- Entrepreneurial mindset and a solid understanding of business operations.
- Basic understanding of influencer marketing platforms.
But what’s in for you?
🏖 30 days of vacation
🏷 discount on our products
💰 employer-funded pension & location related insurances (may vary per country)
🏡 purpose built office in MUC
📈 personal development
🎉 regular team events
🏁 start-up spirit
🌍 workation options (availability may differ by role)
air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.
air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.
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