Customer Insights Manager
Be extraordinary - Excite the ordinary!
Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.
Are you looking to take on a new challenge? Let's talk.
In this role, you help to advance air up’s Customer Insights team and conduct actionable and innovative consumer & customer research in collaboration with various internal stakeholders (e.g., the exec team, portfolio, strategy, marketing, and branding) to empower them to take consumer value-driven decisions for our global brand.
*** This role is located in Munich ***
Your responsibilities
- You help to advance the Customer Insights team by improving and elevating customer research processes & AI tool landscape throughout the company
- You take end-to-end ownership (incl. study conception and setup, execution and stakeholder communication) of research projects to directly inform key business initiatives and marketing priorities
- You initiate and contribute to customer research projects in a variety of domains: customer acquisition & loyalty research, customer satisfaction & usability research in physical product development, go-to-market strategies including customer segmentations and brand health measurement and much more
- You set up research projects and processes that are action-oriented, agile, innovative, scalable, and internationally applicable
- You use sophisticated data visualization and strategic storytelling skills to translate data into actionable and convincing insights
- You combine secondary data and desk research results from other internal resources with primary data collection for the most insightful and efficient research output
- You ensure the smooth flow of information between multiple stakeholders inside and outside the company, including external market research institutes
This is you
- You have successfully completed your degree in the field of Behavioural Sciences, Consumer Psychology, Business Administration, Statistics, Economics or in a related field
- You have 2+ years of experience in consumer research, ideally in the food tech or FMCG industry
- You have a true passion for consumer research and have the customer at heart with an insatiable curiosity for understanding consumers and the world they exist in
- You have experience working with a wide range of both qualitative and quantitative methods
- You have excellent critical thinking and analytical skills (experience with R & Qualtrics preferred), data visualization (Veezoo, Displayr) included
- You have outstanding verbal and written communication skills (apt for C-suite level management)
- You are a doer with a hands-on mentality and a zest for action
- You have a strong ability to translate research findings into relevant insights for product & marketing teams, and other stakeholders
- You have full professional fluency in English and German
But what’s in for you?
🏖 30 days of vacation
🏷 discount on our products
💰 employer-funded pension & location related insurances
🏡 purpose built office
📈 personal development
🎉 regular team events
🏁 start-up spirit
🌍 workation
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air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.
air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.
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