Go-to-Market (GTM) Specialist

We are X, bigly labs, Dis-Chem’s high-performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.

Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting-edge digital solutions that deliver smarter, more human, and truly patient-focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward. We are driven by one big question: How do we use data and today’s technology to build breakthroughs to better health?

There’s only one question left: are you ready to make healthcare smarter, and actually mean it?

The Go-to-Market (GTM) Specialist is responsible for translating Dis-Chem's customer growth strategy into integrated, omnichannel marketing execution that delivers measurable commercial outcomes. The role leads the planning, coordination and delivery of strategic marketing initiatives for Better Rewards and the Dis-Chem App & Web platform launches ensuring every initiative is delivered as per strategy & plan, on time and on brand.

WHAT WE'RE LOOKING FOR?

• Bachelor’s degree in Marketing, Communications, or Brand Management (postgraduate advantageous).
• 6 years’ experience in marketing campaign coordination, brand activation, or integrated communications within retail, health, or FMCG.
• Proven ability to execute multi-channel marketing campaigns and partner activations.
• Experience working with agencies and creative teams across digital, print, and in-store media.
• Strong understanding of customer acquisition, engagement, and loyalty strategies across an omnichannel ecosystem.
• Strong project management skills with attention to detail and deadlines.
• Exposure to loyalty marketing, customer segmentation, or personalisation (Advantageous).

WHAT YOU WILL BE DOING?

• Deliver integrated GTM initiatives across various strategic priorities including planning and coordinating Better Rewards loyalty and partner campaigns, New App 2.0/Web launch to market, marketing implementations and ensure Category/Promotion FY27 calendar implementation from a Digital Marketing perspective.
• Manage the development and approval of creative assets by collaborating with agencies and the Creative Studio so that content remains consistent and brand aligned.
• Coordinate CMO Marketing team, CRM, Paid Media, Social, App team, Web team, Social to deliver the GTM plans effectively and efficiently for strategic initiatives.
• Execute category and promotional campaigns plans against the annual calendar delivering on media plan results to drive customer acquisition.
• Support Better Rewards acquisition, engagement and retention of new customers and drive marketing activities for Better Rewards Partners while supporting the Better Rewards team with partner relationships.
• Embed reporting, learnings and continuous optimisation within GTM initiatives to grow and drive the customer lifecycle.

WHO YOU ARE?

• Strong understanding of marketing campaign processes, loyalty mechanics, and brand communications.
• Organised and detail-oriented with strong planning skills.
• Understands how marketing initiatives influence sales and customer engagement.
• Strong verbal and written communication skills.
• Leads campaign workstreams through coordination and influence.

Our values show up in how we think, build, and make choices that make an impact. We are building a culture that drives progress; one that fixes friction, chases what changes, and owns the outcome. We design with tomorrow in mind, ask sharper questions, and answer them with care, urgency, and systems that scale.

Think you’ve got energy, curiosity, and guts? Come hold the space, make it matter, and own a breakthrough.