Reputation and Storytelling Analyst

We are X, bigly labs, Dis-Chem’s high-performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.

Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting-edge digital solutions that deliver smarter, more human, and truly patient-focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward. We are driven by one big question: How do we use data and today’s technology to build breakthroughs to better health?

There’s only one question left: are you ready to make healthcare smarter, and actually mean it?

The Reputation and Storytelling Analyst is responsible for supporting the implementation of the brand strategy to build strong brand equity, drive growth, and ensure consistent messaging across all touchpoints. The role ensures the brand resonates with target audiences, supports business objectives, and reflects X, bigly labs’ culture, values, and market positioning. It relies on data-driven insights and research to guide strategic decisions, identify opportunities, and optimise brand performance.

WHAT WE'RE LOOKING FOR?

• Minimum bachelor's degree in marketing, Business Administration, Brand Management or related discipline.
• +5 years’ experience in brand management, digital marketing, advertising or public relations.
• Proven track record of developing and executing brand strategies, marketing campaigns and delivering measurable brand growth.
• Experience working across multiple channels (digital/social/trade/production) and collaborating with internal senior stakeholders and external agencies.
• Excellent facilitation project management skills.
• Strong analytical skills, creative thinking, strategic mindset, and excellent communication and presentation capabilities.
• Knowledge of the South African market, consumer behaviour and brand dynamics is preferred.
• Budget management experience and ability to manage supplier/agency relationships.

WHAT YOU WILL BE DOING?

• Brand and Communication Strategy Development
• Content Creation, Management and Execution
• Campaign Performance Analysis and ROI Optimisation  
• Brand Communication Consistency and Frequency
• Lead Cross-Functional Collaboration and Stakeholder Engagement

WHO YOU ARE?

• Understanding of communication strategy frameworks.
• Strong ability to interpret consumer insights and user behaviour and application to optimise brand work
• Connecting short-term marketing activities to long-term brand and business goals.
• Deep awareness of market dynamics, competitors, and consumer behaviour.
• Crafting compelling narratives that connect emotionally with audiences and land X, bigly labs culture, values and employee value proposition.
• Working effectively across departments (tribes, chapters and service units) and with external partners.

Our values show up in how we think, build, and make choices that make an impact. We are building a culture that drives progress; one that fixes friction, chases what changes, and owns the outcome. We design with tomorrow in mind, ask sharper questions, and answer them with care, urgency, and systems that scale.

Think you’ve got energy, curiosity, and guts? Come hold the space, make it matter, and own a breakthrough.