Senior/Principal SEO, GEO & Search Systems

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries.

With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide.

LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

 

 

We’re expanding the search and discovery function at Workwize and are looking to work with senior-level SEO, GEO, and technical growth leaders who build durable organic systems, not short-term wins.

This is not a keyword execution role. This is about owning search as an infrastructure layer, where technical foundations, content intent, HubSpot, and AI-driven discovery intersect.

We’re looking for people who can reason about why performance looks the way it does, not just optimize what’s already visible.

Who this is for

You’re likely a strong fit if you:

• Can diagnose underperformance across crawlability, indexing, intent, architecture, and delivery — and explain root causes in clear, decision-ready terms
• Are equally fluent in Google Search Console, CMS constraints, and engineering trade-offs
• Understand modern search behavior, including AI Overviews, semantic retrieval, zero-click SERPs, and LLM-mediated discovery
• Have worked with B2B, product-led, or enterprise-grade sites where scale, complexity, and legacy decisions materially affect outcomes
• Think in systems: how technical SEO, content structure, internal linking, and tooling reinforce or undermine each other

What you’d own

Search infrastructure & technical foundations

• Design and maintain a crawlable, scalable site architecture that supports long-term organic growth
• Own URL strategy, internal linking logic, canonicals, sitemaps, and robots.txt with intent, not defaults
• Identify and resolve indexing, rendering, and crawl efficiency issues surfaced through Search Console and log-level signals

Deep technical audits & remediation

• Run recurring technical audits focused on prioritization and impact, not exhaustive checklists
• Diagnose and remediate complex issues including:
• Redirect chains, legacy URL structures, and migration debt
• Duplicate or competing pages and cannibalization patterns
• JavaScript rendering, hydration, and dynamic content challenges
• Metadata inconsistencies and schema gaps at scale
• Mobile, international, and multi-language SEO constraints
• Partner directly with engineering and web teams to get fixes shipped, validated, and monitored — not just documented

Performance & Core Web Vitals

• Improve real-world performance across LCP, CLS, INP, and page speed
• Optimize asset loading, images, scripts, and third-party tooling without breaking conversion paths
• Balance SEO, UX, design, and HubSpot functionality with clear trade-off decisions

Structured data, AEO & future-facing search

• Implement and maintain structured data for products, FAQs, reviews, blogs, comparisons, and guides
• Prepare content for AI-driven discovery through clean semantic structure and machine-readable intent
• Advise on how content should be formatted and structured to perform in AI Overviews, answer engines, and LLM-based search environments

HubSpot-specific SEO ownership

• Ensure HubSpot templates, modules, and page types meet technical SEO standards
• Maintain SEO hygiene across blogs, landing pages, resource hubs, and gated content
• Support migrations, template refactors, and performance improvements within HubSpot
• Align SEO efforts with HubSpot reporting, attribution, and lifecycle stages

Supporting content at scale

• Strengthen authority content and pillar pages through:
• Internal linking frameworks and crawl depth optimization
• Topic clustering and content relationship modeling
• Logical heading hierarchies and metadata strategy
• QA new pages before launch and guide post-publish optimization

Cross-functional leadership

• Work closely with content, growth, product, and web teams
• Translate SEO requirements into developer-ready guidance
• Act as a strategic partner and quality bar, not a bottleneck

Measurement & insight

• Track organic performance across impressions, rankings, traffic, and index coverage
• Monitor impact after major launches, redesigns, or migrations
• Identify expansion opportunities such as featured snippets, AI placements, and long-tail capture
• Report clearly on what’s working, what’s not, and why — with implications for decision-making

Tooling experience we value

Hands-on experience with modern SEO and performance tooling, including:

• Crawling & audits: Screaming Frog, Sitebulb
• Search diagnostics: Google Search Console
• Performance: PageSpeed Insights, GTmetrix
• Analytics & attribution: GA4, HubSpot
• SERP analysis: Ahrefs, Semrush
• Structured data validation: Schema.org tools

How we work

• Flexible, freelance, or project-based collaboration
• Expectation of stepping into live environments and raising the quality bar quickly
• Comfort working across HubSpot, custom stacks, or hybrid setups

Workwize offers: 

• A competitive salary and bonus scheme while working in a fast-growing, and dynamic environment.

• Flexibility to work in a hybrid/remote environment, balancing office and home settings. 

• The best working setup, with all necessary tools and equipment provided. 

• A vibrant, entrepreneurial work environment that encourages innovation and growth.

 

If this is your domain, send a short introduction and examples of relevant work to garima@goworkwize.com.

And if you know someone who operates at this level, feel free to share or tag them.

 

Our Team  

Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.  

We are looking forward to meeting you and discover if there is a match with the Workwize team!